The making of: The Weight of Words

Freshly made for you

Thicker Slower Better

I love working with fine art photographers, creating images to be used in art galleries that don’t have to strike you at first glance but can be a lot more subtle, growing on you the longer you look at them. The final artwork, although created in a similar way as for the advertising world, requires a different sensibility in retouching, restraining yourself from settling for the obvious.

One part of the series is a video, for which Franck filmed lorries and vans passing-by. This was the first time we also were confronted with sound editing, so I asked sound designer, musician and old friend of mine Manuel Pinheiro to help out. Manuel isolated the sounds of the vehicles, edited it to match the visual clues and composited it onto a background sound layer for us – it’s quite remarkable how similar sound editing is to retouching: it’s all about layers, filters, matching and blending so the result feels real, yet aesthetically pleasing.

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This was also another chance to keep exploring moving imagery and how to composite them – a field that is relatively new to us. Below are a couple of screen shots of the work in progress using Nuke.

Below is an example on how we have layered the images for the stills.

    Making of Quality Food

Quality Food

And here is a video of Franck at work at KK Outlet gallery for his first solo exhibition! Congratulation Franck and keep your beautiful ideas coming!!

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Posted by Christoph