Recently a company called Shock Doctor, which specializes in technological sport clothing with hardcore body protection, wanted to substitute part of the human body with some robotic parts for their latest advertising campaign. They decided to commission us with this task. It has been a fun collaboration between our studio in London, where the CGI elements were created and the one in New York, where the final retouching was made.
The most challening (and fun) part was to design a robotic skeleton that is based on human body parts and recognisable as such by only showing small areas at a time.
Here are some of the references, sketches, and work-in-progress images which explain the process our CGI artist Richard with team leader Kristian went through to create these images in CGI.
First of all Richard researched some visuals of human anatomy.
Afterwards the anatomy for the shot was worked out…
… and the robotic elements were defined.
The material for the robotic parts was chosen…
…whilst a near-final-geometry was decided.
The material was tested …
…and a first render was made:
Finally the cut-out placement was sent to New York…
…where they did all the retouching.
The same process went into the making of the other images.
Below the anatomy was worked out…
…the robotic elements were defined…
A lot of work went into this project, but, hey, it looks great! Well done guys!
Posted by Alessandra
Client: Shock Doctor
Agency: Future & Now
Creative Director: Chas Porter
Photographer: Curtis Johnson
CGI Leader: Kristian Turner
CGI Artist: Richard Jenkinson
Retouching: Recom Farmhouse NYC