Cable specifications! Some might say it’s strictly of interest to your more hardcore nerd, which of course we are. But this is what brings everyone the high speed internet we all love. So we thoroughly enjoyed the challenge of creating Virgin’s DOCSIS®3 Tech cable for a multi-platform campaign – both still and moving assets for print and video adverts.
One of the main challenges was creating a photo-realistic cable. This sounds a lot easier than it is, because when you look at a seemingly smooth metallic material in extreme close-up, it is never perfect. The minute imperfections are actually what gives metal its particular character. In previous campaigns, the cables were photographed – setting the bar high.
We developed custom shading networks including microscratch details giving them the imperfections of the real materials.
The braiding of the cable housing is perfect, right down to the compression of the snipped ends in the wires.
A myriad of tiny details were included, such as the champfering of the cable housing shown here.
Every bend and kink of the copper wiring was faithfully replicated
For flexibility in animation we developed a rig with which we could quickly adjust both the shapes and the timing of the cable’s growth.
We made three executions of the idea – Home, Gaming and Video versions.
..and the video work formed the backbone of the motion campaign
The ads were shown all over the UK in an enormous variety of formats, all working well due to the extremely detailed CGI.
Made in Maya
Rendered with V-Ray
Animation composited in After Effects
Stills retouching in Photoshop
Ukranian duo Tania Shcheglova & Roman Noven work under the name Synchrodogs.
Using strictly film cameras “with different levels of crappyness” they create dreamlike and hauntingly beautiful visions with almost no retouching. Central to the work is their own nude bodies in expansive landscapes, with a constant stream of details, abstracts, patterns (and just whatever catches their eye) as accompanying wildcards.
Although they’re determinedly lo-fi artists, working with props, body paint and whatever chance provides, they’re already looking at a future direction in VR art. It will be fascinating to see what their agnostic creative force might bring to a new medium.
The Dallas Contemporary Art Gallery recently exhibited their latest project, Supernatural, inspired by “their own meditation technique”. With help from print sales and uncompromising fashion and editorial work, they took a 4000 mile road trip in the American Southwest – from Big Bend to White Sands, from Vermilion Cliffs to Antelope Canyon.
As they say themselves: “Describing pictures makes it less interesting for the viewer to see them” so here’s a selection.
All images © Synchrodogs 2012-2015
The latest Kronenbourg 1664 campaign for French advertising agency Herezie has been a great creative challange. Working closely with the agency from pitch, through studio and location photography to CGI and post production, we were briefed to extend the iconic 1664 ribbon beyond the confines of the bottles label. The creatives at Herezie wanted us to push the boundaries of possibility, playing with perspective and scale in order to create a perfect red cross. Hence, we crafted pink flamingos flying over real beaches, a string of buoys floating on the Mediterranean Sea, a luxurious rooftop bar overlooking the Seine River with laser beams lighting up the city’s night sky which, together with the beer, continue the red ribbons of the 1664 logo.
This is the first project we have been doing for New York based French photographer Jean-Yves Lemoigne and we’re pretty stoked about it because we’ve been wanting to work with him for a while – check out his work!
For this advertising campaign featuring the new ITV show The Durrells he first traveled to Corfu to capture the landscape and then to London to shoot the actors and animals in the studio. Our part was to combine all the different elements to make them look like they were shot all together. Jean-Yves and creative director Anton Ezer came to our London studio to brief post artist Kate Brown on the mood and the different selects for the actors and animals.
Have a look at the making-of below to see how Kate has worked her magic to bring together these wonderful images. A task made a lot easier by Jean-Yves who shot the separate elements very skilfully, making sure that lighting and perspectives matched perfectly.
Today (29th January 2016) will see the last Landrover Defender roll off the production line in the West Midlands. Almost 70 years since its inception this Iconic utilitarian creation will cease to be built.
As a celebration, here is one of our favourite series’ featuring the legendary vehicle. Photography partners Heckl & Menneman (he&me) masterfully capture its best side, that would be the snowy off-road one.
Salutes all round.
This is the biggest out of home campaign Hamburg agency Kolle Rebbe
has ever produced and it was also our most complex CGI production ever!
For Audi we created a full CGI winter landscape spiralling within itself: road, trees, rocks, snow, clouds and sky all curl around into a perspective that would have been impossible to photograph. In these scenes the cars, also created in CGI, are speeding on a snowy road next to ski runs with real competing athletes.
Audi Quattro Winter Campaign
Audi Quattro Winter Campaign (detail)
With a total of 52 motives distributed in 180 ski areas in Germany, Austria, Italy, Switzerland and France, the teams in Berlin, Stuttgart and London joined forces to produce these mind twisting visuals under extreme time pressure. The heavy geometry of the landscapes required us to create a new pipeline to handle the different assets and be able to sculpt, texture and light the scenes in real time.
Kai Tietz approached us with yet another awesome Mercedes-Benz Sprinter advertising campaign – and we were happy to be part of the usual Team. We worked together with photographer Martijn Oort to create a series of visuals for the new Sprinter Edition campaign. Martijn was responsible for the photography part and CG supervision. He photographed the backplate and all the people. We created the vehicles and other key elements of the images in CGI. Kai Tietz managed the whole project in the background. Continue reading
We are very pleased to announce that “In the Garden” by Clemens Ascher and “Exogenesis (or Life outside of Earth) by Alessandra Kila have respectively won gold and bronze at the GoSee Awards in the categories “Art” and “Stills“. We have helped Clemens build his dystopian visions by adding some CGI architectural elements to his images and we we have added some magic to Alessandra’s otherworldly images.
Check out the making-of here and here.
Above : “In the Garden” by Clemens Ascher – CGI and Retouching : Recom Farmhouse
Above: Exogenesis (or Life Outside of Earth) by Alessandra Kila – Retouching : Recom Farmhouse
Here in the studio we like to share images that inspire us. This week we have come across the portfolio of photographer LINNNN. It’s so genuinely delicate, tender and beautiful with a very interesting colour palette of pinks, greens and blues. We find it very calming and even with such cold and acid colours on skin tones, she still manages to please. Hope you like it too!