Tag Archives: Photography

Mercedes billboard

Grow Up Campaign for Mercedes Benz with Alice Moitié – In Context

Grow Up” is the most extensive content creation in Mercedes-Benz’s history.  Produced by Antoni, it’s a groundbreaking campaign centred around five short films. With young stars like rapper A$AP Rocky, the films tell a story that completely revolutionises the image of Mercedes-Benz, with the car becoming a natural ally for millennials in their journey to adulthood.

“Our competition isn’t ads, they’re real films, real TV shows. Stealing four minutes from the time people would be watching their favourite show on Netflix is a tall order, so we tried to be honest with ourselves with what people might actually be interested in.”  – Veit Moller, Creative Director (LBB editorial interview) 

For the accompanying stills, we worked closely with CD Veit Moeller and young photographer Alice Moitié  – printing and re-scanning, adding grain to create a strongly analogue film look, with CGI elements helping with the practical aspects of a worldwide campaign.

Flipping through the print catalogue:
 


 

The campaign’s media locations are as bold and eyecatching as the rest of the execution, with colossal end-of-wall murals featuring single shots montages from the campaign, and big bold statement cubes in high traffic areas.

 

 

The shots were also a big success across digital media, showcased on the innovative website and shared widely on social networks.

Ipad Mercedes

The campaign has drawn wide praise for its radical approach

“Mercedes-Benz’s Most Ambitious Marketing Project Yet Is All About What It Means to Grow Up Tackling the evolution of luxury … and, well, life” – Adweek (Ad of the Day) 

“Mercedes-Benz’s Biggest Content Campaign to Date May Make You Think Really Deeply About Your Life”- Ad Age (Editor’s Pick – Creativity) 

“It’s hard to make a good car ad these days. Audiences are bored of the slick fare they are usually offered, and yet most clients still really, really want that shot of the beautiful new vehicle driving around the cliff edge. In this new set of films, those scenic shots are there …nestled in among a set of stories that are intriguing, and at times a little darn bleak….These new films make a welcome addition to the car-ad-as-short-film genre and sure beat the average shiny car spot.” – Creative Review

Also featured by Hypebeast, Campaign and High Snobiety.

Client: Mercedes Benz
Agency: Antoni
Creative Director: Veit Moeller
Photographer: Alice Moitié
Post Artists: Jonas Braukmann, Thomas Saalfrank, Julia Ackermann, Daniel Mattes, June Lee, Stephanie O’Connor / Recom Farmhouse
Art Buyers: Emanuel Mugrauer, Valerie Opitz, Marjorie Jorrot
Production: Iconoclast Germany

See our selection of the campaign images on recomfarmhouse.com

Mercedes - Grow Up wit hAlice Moitié

Victimhood with Jonas Lord

It’s always one of our favourite experiences when someone turns up out of the blue with a really extraordinary project for us to work on – makes our mouse hands itch to start!  – and this series, inspired by Dutch and Flemish paintings, was a truly inspiring collaboration.

Jonas Lord explores the culture of victimhood in various metaphorical visuals with staged surreal scenarios. Post Artists Pepê Alram and Maria Calosso at our London studio helped Jonas with the series – this was a great combination, with the team working very smoothly together in a real synchrony of vision and ideas.

Jonas describes the series in his artist statement below:

“The series begins with an image of baby tigers – the symbol of the east – on a chopping board about to be consumed by rapid westernisation”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

“It then speeds up with an image of a woman’s body devoured by wolves on a dinner table speaking about consumerist scrutiny of the female form in our culture.”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

“In one of the photos, a tied up woman is calmly staring at the camera–she’s chosen to be in the position of an objectified woman. It’s not to victim blame but to comment on how society grooms certain people to consciously take part in their own victimisation.

We desperately snap Instagram pictures of ourselves from the best angles in hopes to be admired which ties us up to the desperate daily dose of admiration.

In this photo, the men are also reduced to faceless stereotypes who turn into animals as they step on the chess board.”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

See how this image came together from the elements of its composition in this quick “Making of” video:

 

“We desperately try to adhere to whatever beauty standards are on trend,  which I explored in the pic with two teenage girls awkwardly posing while shaving their body hair. I juxtaposed them with sheep in the foreground the inspiration for which came from a feminist protest in 1969 where protesters dressed up a sheep as Miss America.”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

Do retouchers dream of electric sheep? How we did it…

 

“Through these visual metaphors I was looking for ways to explore the manifold nature of victimhood. Do we choose to be victims? Are we groomed to be victims?”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

We’re delighted that Jonas Lord approached us with his fascinating series and we’re stoked to work with this amazing new talent.

Credits:

Photographer: Jonas Lord
Post Artists: Pepê Alram, Maria Luisa Calosso, Kate Brown / Recom Farmhouse

Victimhood on recomfarmhouse.com

Photographer: Nick Meek CGI Artists: Kristian Turner Post Artist: Maria Luisa Calosso

Tokyo Maserati Bora with Nick Meek

Our friend Nick Meek approached our London team with this evocative night shot from Tokyo.

Tokyo Night Garage - Nick Meek

He took it a while ago and always loved it, but kept feeling it needed something extra. He began to wonder what it would look like if the rolling gate was opened  – just enough to reveal something special.

Researching vintage cars, he found an unusual and elegant 1970s supercar with a plum paint and golden trim to the scene, and asked us if we could add it to the scene.

Excited about this extraordinary request we reached into our magic bag of CGI tricks, lifted the  door and settled on parking this sweet Maserati Bora inside the garage. See the process in the video here:

After a successful collaboration process, we’re all happy with the atmospheric result.

Photographer: Nick Meek CGI Artists: Kristian Turner Post Artist: Maria Luisa Calosso

 

Red Car, Red Room

We were so happy with how the Maserati turned out that we wanted to work with it some more. A CGI group challenge, themed on “Red Car, Red Room” was the perfect place to take the car out of the garage and reveal it in all its glory. Take a closer look at the exotic and gorgeous Maserati Bora in detail here.

Maserati Bora CGI

Crop detail of the gold trim:

Maserati Bora CGI (crop)

 

Software:
Autodesk Maya
Chaos Group V-Ray
Adobe Photoshop

Credits: Tokyo Garage
Photographer: Nick Meek
CGI Artist: Kristian Turner / Recom Farmhouse
Post Artist: Maria Luisa Calosso, Kate Brown / Recom Farmhouse

Credits: Red Car Red Room
CGI Artist: Kristian Turner / Recom Farmhouse
Post Artist: Pêpe Alram / Recom Farmhouse

Mustang with Uli Heckmann

A quick peek on-set, and behind the scenes with the photographer –  shooting with Uli Heckmann, for the launch of the new Mustang 2018 with GTB (formerly Team Detroit) and JB5 Productions.

The car wasn’t yet available for shooting, so we took shots of  last year’s model as a stand-in to refer to, and then added this year’s car in CGI during post-production.

We always seem to be up ladders – shooting the models, and background separately. The stand-in car helps to get the lighting as realistic as possible.
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The final shot with all elements combined, including CGI car swapped in.

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Setting up the camera at the bridge – shooting HDR domes along the bridge with the Lizard to make a 360 light capture for the CGI car.

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Final shot using the lighting captures for perfect realism on the CGI car

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Stumptown brewery location. We shot all around this area, exploring different locations, areas and different talent options.

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Final shot – This was put together from a number of different elements from the day’s shooting. 

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Audi A5 and S5 Coupé

New work for Audi, a dark and dramatic concept with a technical look in a virtual world, to emphasise the high level of intelligence in the cars’ systems.

Working with photographer Markus Wendler, we built a futuristic architectural vision to set the cars in, underscored by abstract, rhythmic patterns of pixels, dissolving and coalescing.

Enjoy a trip behind the scenes in our video, from initial research, via glimpses into the technical elements to fly-throughs of the individual images. Or delve into further details below….

Once the concepts were decided, Markus Wendler travelled to China for the photography, centred around Zaha Hadid’s spectacular Opera House in Guangzhou…very poignant to be working so closely with her complex and beautiful shapes at the time of her death. Because of the organic forms of the building – inspired by the pebbles of its riverside location – it would have been very hard to figure out distances and shapes afterwards. So while Markus began shooting the backplates, his assistant Kolja Schoepe  was making invaluable PhotoScan captures, so our CGI artists could recreate the location digitally. He used the latest Canon EOS 5DS R for this and the results were very impressive – the best we have seen yet with PhotoScan.

Photoscan - Zaha Hadid

Meanwhile, as well as shooting the settings, Markus was working on the composition. This was quite a challenge as the angles for the cars had already been determined. With experience and care, he was able to successfully combine the wider angle backgrounds with the long lenses used for the cars.

Richard Jenkinson, CGI Artist at Recom Berlin, explains how we handled the creation of the geometry and distribution of the pixels in 3D:

cgi_tunnel

“After the point clouds were created using Photoscan, we imported them into Maya to make the initial models. Then we worked on grid patterns – enjoyable but surprisingly challenging to keep convincing.”

Proximity
“When we’d made the grid patterns to represent pixels, we made a build up for each area. This allows the retoucher to add or remove density where required. Then…rinse and repeat, eleven times.”

1. Initial pixel distribution for the ‘Tunnel’ image:
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2: Another pixel distribution, for the ‘Circle’ image:scene2_pixelonly_-127

Markus joined us again in the studio in Berlin, to fine tune the cars and perfect their lighting and placement within the sets.

Jonas Braukmann, CGI Director at Recom Berlin, filled in further detail on moving from the three-dimensional model to the two-dimensional finished product. As a big project with eleven images, this demanded maximised flexibility so we could work closely with the creatives at Kolle Rebbe on individual areas within each one.

“We needed control over pixel density in certain areas, to keep the illusion of natural flowing pixels, whilst keeping realistic vanishing points. The ‘rule of proximity’ was a big challenge – we needed different density levels and subdivided pixel layers in different levels of order and randomness.”

The catalogue, the first for the new Audi A5 coupé and S5 coupé design, is now in use throughout Germany.

Audi Catalogue

Final Images.
The elegant shape of the catalogue demanded super-wide panoramic versions to form extra long images for the double page spreads inside.

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Client: AUDI AG Agency: Kolle Rebbe Creative Director: Jörg Dittmann Art Director: Marcus Kubicke Photographer: Markus Wendler CGI Director: Jonas Braukmann CGI Artist: Eugen Albrandt, Richard Jenkinson Post Artist: Jonas Braukmann, Jonathan Clarke, June Lee Art Buyer: Kathrin Grün

recom_wendler_kollerebbe_audi_2

recom_wendler_kollerebbe_audi_5

recom_wendler_kollerebbe_audi_3

Credits:

Agency: Kolle Rebbe
Creative Director: Jörge Dittmann
Art Director: Markus Kubicke
Photographer:  Markus Wendler
Producer: Tim Michel
CGI Director: Jonas Braukmann / Recom Berlin
CGI artists: Eugen Albrant, Richard Jenkinson / Recom Stuttgart & Recom Berlin
Post Artists: Jonas Braukmann, Jonathan Clarke, June Lee / Recom Berlin
Art Buyer: Katrin Grün

Cyan II by Øystein Sture Aspelund

Stuff we like: Bright geometry in modern architecture

It’s always amazing when someone shows us a new idea in architectural photography.

Norwegian photographer Øystein Sture Aspelund‘s vision of modernist architecture focuses in on details and textures of modern masterpieces, found by searching through Brasilia, Sao Paulo, rural Bulgaria, Valencia, Bratislava and the Italian coast. Infusing them with strong yet delicate tints of sunsets, cyan and rose, the sweeping and beautiful lines are reminiscent of a new colony on another world.

Your imagination can fill in the rest from these precisely observed details….

Cyan II by Øystein Sture Aspelund Cyan II by Øystein Sture Aspelund Cyan II by Øystein Sture Aspelund Cyan II by Øystein Sture Aspelund Cyan II by Øystein Sture Aspelund Cyan II by Øystein Sture Aspelund

Cyan II by Øystein Sture Aspelund Cyan II by Øystein Sture Aspelund Cyan II by Øystein Sture Aspelund

All photos © Øystein Sture Aspelund
More work  at http://oysteinaspelund.com
The full series is also available for your appreciation on Behance.

Stuff we like: Synchrodogs

Ukranian duo Tania Shcheglova & Roman Noven work under the name Synchrodogs.

Using strictly film cameras “with different levels of crappyness” they create dreamlike and hauntingly beautiful visions with almost no retouching. Central to the work is their own nude bodies in expansive landscapes, with a constant stream of details, abstracts, patterns (and just whatever catches their eye) as accompanying wildcards.

Although they’re determinedly lo-fi artists, working with props, body paint and whatever chance provides, they’re already looking at a future direction in VR art. It will be fascinating to see what their agnostic creative force might bring to a new medium.

The Dallas Contemporary Art Gallery recently exhibited their latest project, Supernatural, inspired by “their own meditation technique”. With help from print sales and uncompromising fashion and editorial work, they took a 4000 mile road trip in the American Southwest –  from Big Bend to White Sands, from Vermilion Cliffs to Antelope Canyon.

As they say themselves: “Describing pictures makes it less interesting for the viewer to see them” so here’s a selection.

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meet-naturist-ukrainian-photographers-synchrodogs-body-image-1434732294supernatural_synchrodogs1_850_678supernatural_synchrodogs5_850_678supernatural_synchrodogs6_850_850supernatural6_800_800supernatural8_800_80060440015

All images © Synchrodogs 2012-2015

More at:

http://www.synchrodogs.com/

https://twitter.com/synchrodogs

https://www.instagram.com/synchrodogs_official/

Making of : Kronenbourg 1664 campaign

The latest Kronenbourg 1664 campaign for French advertising agency Herezie has been a great creative challenge. Working closely with the agency from pitch, through studio and location photography to CGI and post production, we were briefed to extend the iconic 1664 ribbon beyond the confines of the bottles label. The creatives at Herezie wanted us to push the boundaries of possibility, playing with perspective and scale in order to create a perfect red cross. Hence, we crafted pink flamingos flying over real beaches, a string of buoys floating on the Mediterranean Sea, a luxurious rooftop bar overlooking the Seine River with laser beams lighting up the city’s night sky which, together with the beer, continue the red ribbons of the 1664 logo.

Recom Farmhouse 1664 advertisign campaign with Alessandra Kila

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Making of : THE DURRELLS for ITV

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This is the first project we have been doing for New York based French photographer Jean-Yves Lemoigne and we’re pretty stoked about it because we’ve been wanting to work with him for a while – check out his work!

For this advertising campaign featuring the new ITV show The Durrells he first traveled to Corfu to capture the landscape and then to London to shoot the actors and animals in the studio. Our part was to combine all the different elements to make them look like they were shot all together. Jean-Yves and creative director Anton Ezer came to our London studio to brief post artist Kate Brown on the mood and the different selects for the actors and animals.

Have a look at the making-of below to see how Kate has worked her magic to bring together these wonderful images. A task made a lot easier by Jean-Yves who shot the separate elements very skilfully, making sure that lighting and perspectives matched perfectly.

MakingOf_The_Durrells

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Making of : Mercedes Sprinter

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Kai Tietz approached us with yet another awesome Mercedes-Benz Sprinter advertising campaign – and we were happy to be part of the usual Team. We worked together with photographer Martijn Oort to create a series of visuals for the new Sprinter Edition campaign. Martijn was responsible for the photography part and CG supervision. He photographed the backplate and all the people. We created the vehicles and other key elements of the images in CGI. Kai Tietz managed the whole project in the background. Continue reading