A quick peek on-set, and behind the scenes with the photographer – shooting with Uli Heckmann, for the launch of the new Mustang 2018 with GTB (formerly Team Detroit) and JB5 Productions.
The car wasn’t yet available for shooting, so we took shots of last year’s model as a stand-in to refer to, and then added this year’s car in CGI during post-production.
We always seem to be up ladders – shooting the models, and background separately. The stand-in car helps to get the lighting as realistic as possible.
The final shot with all elements combined, including CGI car swapped in.
Setting up the camera at the bridge – shooting HDR domes along the bridge with the Lizard to make a 360 light capture for the CGI car.
Final shot using the lighting captures for perfect realism on the CGI car
Stumptown brewery location. We shot all around this area, exploring different locations, areas and different talent options.
Final shot – This was put together from a number of different elements from the day’s shooting.
This is yet another image we have created in collaboration with photographer Markus Wendler for the series “The Dark Side of Los Angeles” which visually narrates ambiguous stories in downtown LA. The vintage cars appearing in each image are completely created in CG. Continue reading
These are only the first three pictures of an ongoing project made in collaboration with automotive and landscape photographer Markus Wendler. We have worked together many times on commercial jobs and we are often on the phone chatting about life and work and it’s one of those relationships that seems to be working on the same wavelength, particularly creatively. So it came natural that we decided to finally collaborate together on something different than advertising; something where we did not have the pressure of showing the cars at particular angles and light, but rather the opposite. Continue reading