Making of “A Hypnotic Journey” with Alessandra Kila

“Through the mechanical and perpetual movements of diamonds, malachite, tourmaline and pearls the viewer is taken from a rational state of mind to a trance-like hallucination where both image and colours react to the altered state of mind. Jewels are real, but they are also a sub-conscious reality that exist as a state of desire in our mind.”

– Alessandra Kila

 

Follow Alessandra Kila into a world of hypnotic machines that enthrall through their perpetual movement. Working closely with our London studio, a triptych of full CGI videos evolved, each featuring a piece of Chanel jewellery functioning like an entrancing device: a necklace oscillates like a pendulum, a ring repeats the pattern of a spinning machine and a bracelet echoes the circular movements of a gyroscope.

How we made it:

Starting with a moodboard of references drawn from architecture, fashion, textures and art,  Alessandra Kila created a world with a highly  curated and very distinct slant on Art Deco.

The jewellery was recreated in CGI from the  original pieces, with great attention paid to the texturing of surfaces and the properties of the precious stones. Detail is everything…

For the animations Alessandra and our 3D artist Anna Toropova tested and observed the movements in real life before imitating them on screen. For instance, repeatedly dropping and filming a pearl or a ring, then replicating its motion in CGI.

At times that meant working frame by frame to achieve the most realistic flow. Clay renders below show the careful, precise progress of  the work.

The simplified set design and colours subtly harmonise with the Art Deco style of the jewellery pieces.

The sets are particularly inspired by ideas around vitrines and the display of precious objects.

Glitchy psychedelic interruptions jolt the viewer from their reverie, creating dramatic dissonances.

Initial tests show wild experimentation for colours that have just the right qualities.

The final colour grading and sound design pull all the pieces together – blending these two aesthetic worlds.

 

View all three pieces together on our website.

 

Director: Alessandra Kila
Concept, Look Development: Alessandra Kila
Full CGI Motion and Stills: Recom Farmhouse
Editor: Zoe Alexandrou
Music Composer and Sound Designer: Manuel Pinheiro
VFX: Alessandra Kila
Compositing: Felix Baesch / Recom Farmhouse
Modelling: Tanguy Koutouan / Recom Farmhouse
Texturing and Shading: Joe Carney / Recom Farmhouse
Animatics and Lighting: Anna Toropova / Recom Farmhouse
Color Grading: Christoph Bolten / Recom Farmhouse
Still Retouching: Aljaz Bezjak, Maria Luisa Calosso / Recom Farmhouse

On Location: Bentley with Graham Thorp

Bentley Continental GT

We spent a week shooting in locations around Italy for Bentley, with photographer Graham Thorp and agency Keko London, updating classic Italian landscape photography to fit with the modern luxury of the new Bentley Continental GTI.

As we started work to create the perfect image above, it was clear that there would be some challenges along the road…photographer Graham Thorp waits for the briefest moment of sunshine. “Let’s shoot in the mountains, they said. The light and views are amazing, they said…”

In the rain

Creative Director Iain Ross searches for a break in the clouds:

Recom Farmhouse on location with Bentley

…but after extensive scouting (and a wait for the weather!) we’re up early and waiting for the light:

Awkward positions make for the perfect angle on those twisting mountain roads… 

As workspaces go, you can’t complain:

That perfect low light for shooting needs some work for the post-production environment…

 

Talk to the monitor!

 

Beautiful sunset light on a perfectly curving stretch of road…

Recom Farmhouse on location with Bentley
Recom Farmhouse on location with Bentley

Setting up in the early morning – classic Tuscany landscapes:

Recom Farmhouse on location with Bentley

Burning the midnight oil by the pool:

Recom Farmhouse on location with Bentley

 

Some of the final results in print, in Harper’s Bazaar:

See the campaign on our site here

Credits:

Client: Bentley
Agency: Keko London
Photographer: Graham Thorp
Creative Director: Iain Ross
Production: Martin Bennett, “a href=”http://www.mustard-berlin.com/” target=”_blank” rel=”noopener”>Mustard Berlin
Producer: Maja McIntosh
Post-Production: Recom Farmhouse