“Through the mechanical and perpetual movements of diamonds, malachite, tourmaline and pearls the viewer is taken from a rational state of mind to a trance-like hallucination where both image and colours react to the altered state of mind. Jewels are real, but they are also a sub-conscious reality that exist as a state of desire in our mind.”
– Alessandra Kila
Follow Alessandra Kila into a world of hypnotic machines that enthrall through their perpetual movement. Working closely with our London studio, a triptych of full CGI videos evolved, each featuring a piece of Chanel jewellery functioning like an entrancing device: a necklace oscillates like a pendulum, a ring repeats the pattern of a spinning machine and a bracelet echoes the circular movements of a gyroscope.
How we made it:
Starting with a moodboard of references drawn from architecture, fashion, textures and art, Alessandra Kila created a world with a highly curated and very distinct slant on Art Deco.
The jewellery was recreated in CGI from the original pieces, with great attention paid to the texturing of surfaces and the properties of the precious stones. Detail is everything…
For the animations Alessandra and our 3D artist Anna Toropova tested and observed the movements in real life before imitating them on screen. For instance, repeatedly dropping and filming a pearl or a ring, then replicating its motion in CGI.
At times that meant working frame by frame to achieve the most realistic flow. Clay renders below show the careful, precise progress of the work.
The simplified set design and colours subtly harmonise with the Art Deco style of the jewellery pieces.
The sets are particularly inspired by ideas around vitrines and the display of precious objects.
Glitchy psychedelic interruptions jolt the viewer from their reverie, creating dramatic dissonances.
Initial tests show wild experimentation for colours that have just the right qualities.
The final colour grading and sound design pull all the pieces together – blending these two aesthetic worlds.
View all three pieces together on our website.
Director: Alessandra Kila
Concept, Look Development: Alessandra Kila
Full CGI Motion and Stills: Recom Farmhouse
Editor: Zoe Alexandrou
Music Composer and Sound Designer: Manuel Pinheiro
VFX: Alessandra Kila
Compositing: Felix Baesch / Recom Farmhouse
Modelling: Tanguy Koutouan / Recom Farmhouse
Texturing and Shading: Joe Carney / Recom Farmhouse
Animatics and Lighting: Anna Toropova / Recom Farmhouse
Color Grading: Christoph Bolten / Recom Farmhouse
Still Retouching: Aljaz Bezjak, Maria Luisa Calosso / Recom Farmhouse