Tag Archives: special effects

Making Of “Jaguar” – painting sunshine with Marc Trautmann

How to bring the sunshine when the weather just will not co-operate?  This is how we do it:

Marc Trautmann took the new compact crossover E-Pace on a week long shoot to the streets of London for its latest campaign. The brief called for a sunny, late afternoon atmosphere, but the weather refused to cooperate. This didn’t stop our post artist Pepê Alram from using his mad sunshine painting skills, and together the team transformed a gloomy day into a pleasant, bustling afternoon in the city.

See the series on our site here.

Client: Jaguar Land Rover
Agency: Spark 44
Photographer: Marc Trautmann
Creative Director: Nick Hearne
Art Director: Samuel Hennessy
Post Artists: Pepê Alram, Aljaž Bezjak / Recom Farmhouse
Photographer’s Agent: Patrick Casey

The making of: A TWIN PEAKS STORY

Twin_Peaks editorial retouched by Recom FarmhouseWhat a great concept photographers Wilcox – Johansson together with super creative retoucher Kate Booker had for this fashion editorial published on I Love You magazine. Wilcox-Johansson shot the Twin Peaks inspired series mimicking the poses and style of soap operas and American dramas (which David Lynch was also making references to). The “Twin Peaks” theme was reinforced in post-production by Kate, who was amazing in creating different colour moods and effects, which very subtly enhanced the concept. Continue reading

The making of: FORD MONDEO

Ford MondeoFord MondeoAs it’s often impossible to show the amount of work and detailing that goes into an image, by posting the result on our website, I am starting a new section in the blog called 100%. Here we would like to post all those images which can be best appreciated in all their details when enlarged. I thought to post some close-ups of the Ford Mondeo campaign which we realised together with Damien de Blinkk for Ogilvy. This was a couple of years ago, but I am still very fond of looking at some of the qualities that only start to show when zooming in all the way. Continue reading