Tag Archives: special effects

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

Making of: Audi Q8 with Ben Stockley

Dark matters in this dramatic Audi campaign. We created still images in a huge variety of media formats, and also animated cinemagraphs.

From the early bidding stages onwards, our London team was heavily involved in the technical realisation of both still and moving imagery. This was some of the most intense post-production work we’ve been involved with and we are all very proud of the final results with their unique mix of realism and epic style, inspired by movie posters.

The biggest challenge in these shots was that the usual process was reversed. Normally, a car is shot on a location that is as physically similar as possible to the final backplate, and the original plan was photograph the car on the site. However as the Q8 is a completely new Audi model, with only a handful of prototype cars in the world, there wasn’t one available for the shoot in Scotland. So for these images, the backplates had to come first. Ben Stockley started out by capturing cityscapes in Scotland and London which we used to make initial compositions.

With the backplates shot, post artist Pepê Alram joined the photographer and art director Raymond Chan to shoot the cars in the studio with the initial background compositions projected onto giant screens. We fine-tuned the process together through constant experimentation with everything from the size of the car to the colour palettes. We refined the look tirelessly, with on-set input from Christoph Bolten, head of Recom Farmhouse London,  until we had completely realistic reflections in the sheet metal and had captured the filmic quality we were after.

In our London studio, post artists Kate Brown and Pepê Alram worked alongside Ben & Raymond to meticulously piece the puzzle together by merging studio and background shots. CGI elements replaced outdated model parts, we added a wet road, layers of rain, lens flares and other foreground elements. The reflections were eventually reduced for a more subtle and natural feel, retaining the perfect placement that we worked on so carefully.

The still images: 

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

 

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

 

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

At all points of the process, we had considered how these images would work with their added motion elements. The final piece of work was to fine tune the looping animations and bring three atmospheric cinemagraphs to life – a rainy night, lightning flickering around a foggy bridge, and a sparkling cityscape under racing clouds.

The Cinemagraphs

See how the layers build up to create the ambience of a cool and rainy city evening in our making-of here:

The campaign is currently on display on digital billboards across the UK.

Client: Audi

Agency: BBH

Photographer: Ben Stockley

Art Director: Raymond Chan

Copywriter: Simon Cenamor

Post Artists: Kate Brown, Pepê Alram, Riikka Eiro, Aljaz Bezjak, Maria Luisa Calosso, Nuria Segura

Animation: Aljaz Bezjak

Agency Producers: Adam Overton, Aine Donovan

Photographer’s Agent: Siobhan Squire

 

 

 

 

 

 

Making Of “Jaguar” – painting sunshine with Marc Trautmann

How to bring the sunshine when the weather just will not co-operate?  This is how we do it:

Marc Trautmann took the new compact crossover E-Pace on a week long shoot to the streets of London for its latest campaign. The brief called for a sunny, late afternoon atmosphere, but the weather refused to cooperate. This didn’t stop our post artist Pepê Alram from using his mad sunshine painting skills, and together the team transformed a gloomy day into a pleasant, bustling afternoon in the city.

See the series on our site here.

Client: Jaguar Land Rover
Agency: Spark 44
Photographer: Marc Trautmann
Creative Director: Nick Hearne
Art Director: Samuel Hennessy
Post Artists: Pepê Alram, Aljaž Bezjak / Recom Farmhouse
Photographer’s Agent: Patrick Casey

The making of: A TWIN PEAKS STORY

Twin_Peaks editorial retouched by Recom FarmhouseWhat a great concept photographers Wilcox – Johansson together with super creative retoucher Kate Booker had for this fashion editorial published on I Love You magazine. Wilcox-Johansson shot the Twin Peaks inspired series mimicking the poses and style of soap operas and American dramas (which David Lynch was also making references to). The “Twin Peaks” theme was reinforced in post-production by Kate, who was amazing in creating different colour moods and effects, which very subtly enhanced the concept. Continue reading

The making of: FORD MONDEO

Ford MondeoFord MondeoAs it’s often impossible to show the amount of work and detailing that goes into an image, by posting the result on our website, I am starting a new section in the blog called 100%. Here we would like to post all those images which can be best appreciated in all their details when enlarged. I thought to post some close-ups of the Ford Mondeo campaign which we realised together with Damien de Blinkk for Ogilvy. This was a couple of years ago, but I am still very fond of looking at some of the qualities that only start to show when zooming in all the way. Continue reading