Tag Archives: Making-of

Nick Meek for Nissan

On Location: Nissan Juke

We travelled to Spain with Nick Meek to shoot the new Nissan Juke in a series of elegant architectural settings. For post-production, this involved a wide spectrum of skills – from shooting duplicate cars in order to avoid complex reflections, bringing sunshine to a rainy day, and finally a dramatic day-to-night conversion.

For this shot, the reflections of the structure were too much to be removed in post, so Nick photographed duplicate cars inside and outside the building. The two can be seen here:

Nissan Juke - Recom Farmhouse On Set

Christoph captures additional backplate elements.

Quick retouch on set to confirm that everything is in place

 

The next day, the heavens opened…

Nissan Juke - Recom Farmhouse On Set

But the rigshot must be completed!

Sunny weather again for the harbour shot

Nissan Juke - Recom Farmhouse On Set

 

…and out to sea to shoot the skyline. The cityscape that you see in the shot was puzzled together from many separate shots to get the perfect backplate, evocative of an attractive city without detracting the viewer from the car as the hero of the shot.

Nissan Juke - Recom Farmhouse On Set

Nights are drawing in! After the shoot was completed, Nissan wanted a night-time version of one of the shots. This was a very interesting challenge – moving a very high key image to be ultra low key

The car is a new, special edition model, so the alterations were complex – far beyond just changing the colour. We re-rendered the paint and the interior of the car – only tyres and lights remain from the original model. Using the HDR spheres that we’d produced at the time, we re-rendered the building and environment. The floor was taken from the original (pre-retouching) imagery, so retained its texture and was accurate at night. We replaced the city at skyline at the back with sourced material to make a new nightscape.

The new shot retains the elegant simplicity of composition that is a key part of the original, whilst adding the distinct ambience of a moonlit night.

Nissan

See the process here:

And the whole campaign on Behance here.

Client: Nissan Europe

Agency: TBWA/Paris

Art Director: Elisabeth Ribeiro

Assistant Art Director: Maude Muller

Art Buyer: Marie Moulin

Photographer: Nick Meek

Production: New Moon Productions

CGI Artist: Kristian Turner (daytime shot), Carlos Pecino (night time shot)

Post Artists: Pepê Alram, Ulf Cantignon, Christoph Bolten

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

Making of: Audi Q8 with Ben Stockley

Dark matters in this dramatic Audi campaign. We created still images in a huge variety of media formats, and also animated cinemagraphs.

From the early bidding stages onwards, our London team was heavily involved in the technical realisation of both still and moving imagery. This was some of the most intense post-production work we’ve been involved with and we are all very proud of the final results with their unique mix of realism and epic style, inspired by movie posters.

The biggest challenge in these shots was that the usual process was reversed. Normally, a car is shot on a location that is as physically similar as possible to the final backplate, and the original plan was photograph the car on the site. However as the Q8 is a completely new Audi model, with only a handful of prototype cars in the world, there wasn’t one available for the shoot in Scotland. So for these images, the backplates had to come first. Ben Stockley started out by capturing cityscapes in Scotland and London which we used to make initial compositions.

With the backplates shot, post artist Pepê Alram joined the photographer and art director Raymond Chan to shoot the cars in the studio with the initial background compositions projected onto giant screens. We fine-tuned the process together through constant experimentation with everything from the size of the car to the colour palettes. We refined the look tirelessly, with on-set input from Christoph Bolten, head of Recom Farmhouse London,  until we had completely realistic reflections in the sheet metal and had captured the filmic quality we were after.

In our London studio, post artists Kate Brown and Pepê Alram worked alongside Ben & Raymond to meticulously piece the puzzle together by merging studio and background shots. CGI elements replaced outdated model parts, we added a wet road, layers of rain, lens flares and other foreground elements. The reflections were eventually reduced for a more subtle and natural feel, retaining the perfect placement that we worked on so carefully.

The still images: 

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

 

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

 

Audi Q8, photographer Ben Stockley, retouching by Recom Farmhouse

At all points of the process, we had considered how these images would work with their added motion elements. The final piece of work was to fine tune the looping animations and bring three atmospheric cinemagraphs to life – a rainy night, lightning flickering around a foggy bridge, and a sparkling cityscape under racing clouds.

The Cinemagraphs

See how the layers build up to create the ambience of a cool and rainy city evening in our making-of here:

The campaign is currently on display on digital billboards across the UK.

Client: Audi

Agency: BBH

Photographer: Ben Stockley

Art Director: Raymond Chan

Copywriter: Simon Cenamor

Post Artists: Kate Brown, Pepê Alram, Riikka Eiro, Aljaz Bezjak, Maria Luisa Calosso, Nuria Segura

Animation: Aljaz Bezjak

Agency Producers: Adam Overton, Aine Donovan

Photographer’s Agent: Siobhan Squire