A quick peek on-set, and behind the scenes with the photographer – shooting with Uli Heckmann, for the launch of the new Mustang 2018 with GTB (formerly Team Detroit) and JB5 Productions.
The car wasn’t yet available for shooting, so we took shots of last year’s model as a stand-in to refer to, and then added this year’s car in CGI during post-production.
We always seem to be up ladders – shooting the models, and background separately. The stand-in car helps to get the lighting as realistic as possible.
The final shot with all elements combined, including CGI car swapped in.
Setting up the camera at the bridge – shooting HDR domes along the bridge with the Lizard to make a 360 light capture for the CGI car.
Final shot using the lighting captures for perfect realism on the CGI car
Stumptown brewery location. We shot all around this area, exploring different locations, areas and different talent options.
Final shot – This was put together from a number of different elements from the day’s shooting.
This is one of many images of the Ford Mustang we have produced, rendered and retouched in our New York and London studios, photography by Uli Heckmann (you can find more images here).
We get asked a lot about our workflow and how we work together with our clients to make sure they get the results they want. We work very closely with photographers, making sure they are happy with the image before any presentations. Every client is different of course and there is no one-size-fits-all solution, so having our artists understand what the client wants before starting is fundamental. For this we try to involve them as much as possible in the direct communication with the client from the beginning, especially on projects where a creative dialogue is essential. Continue reading
A very long mirror lens with its shallow depth of field is what makes this image so peculiar and the strong backlight adds the mood to it! Thorsten-Jasper Weese from our Stuttgart studio travelled with Uli Heckmann to Mexico for a web special for the Panamera. Using such a long lens is really unusual in car photography as it flattens out the perspective, but the way Uli used it, it even highlights the unique sinuous curves of this car amidst the chaos of the city traffic. Although the car was entirely created in the computer, the final effect is definitely very natural. Click on it to see it 100%.
Posted by Christoph
Photographer: Uli Heckmann
Art Director: Martin Spies
CGI-Director: Thorsten Jasper Weese
CGI-Artist: Andreas A. Maurer
Post Artists: Jonas Braukmann, Uli Heckmann, Martin Spies