Tag Archives: Ford

Client: Ford Agency: GTB Photographer: John Roe Creative Director: Todd Ruthven Art Director: David Nonthaweth Art Production: Kim Harris, Gerri Kozikowski Production: Roe Photo CGI Artist: Recom Farmhouse Team Post Artists: Recom Farmhouse Team

On Location – Ford Ranger CGI with John Roe

Sling your surfboard into the pickup and join us on location for our ten day shoot travelling across Oregon’s beaches, forests, deserts and mountains. We worked with John Roe and GTB on the launch campaign of the Ford Ranger, marking its return to the US market after seven years.

This was a fun shoot with a great bunch of people. We couldn’t resist setting up the Lizard for a 360 degree group shot. Introducing the Dream Team!

From left to right:
Jason Pachura – Location Manager
Brian Hug – Motorhome
Josh Nagy – Digital Technician
Richard Levene – CGI Supervisor
Phil Treece – DST (Car specialist)
John Kwiecien – Producer
John Roe – Photographer
Dianna Berggren – Production Coordinator
Nathan Garcia – Camera Assistant
Pete Thomas – Camera Assistant
Todd Ruthven – Creative Director
David Nonthaweth – Digital Art Director

We had a Ford Ranger brought in from Australia with the same dimensions and wheel base as the new Ford Ranger, which we would later create in CGI for the final images.

Ford Ranger onset with Recom Farmhouse - lake

This helped greatly for lining up shots, and for the talent to interact with – especially for loading and unloading surfboards, bikes and so on.

Ford Ranger onset with Recom Farmhouse - canoes

Ford Ranger onset with Recom Farmhouse - bikes

We had every kind of weather imaginable – sun, snow, rain and wind but thanks to the Lizard’s super fast capture, we were able to work quickly, even in the shortest windows of sunshine.

Lizard in a puddle

See how this shot was created in our “Making of” video here:

We arrive at sunrise to scout the beach location.

Ford Ranger on location with Recom Farmhouse

Setting up on the beach, in a gorgeous reflected skyline.

On Set for Ford Ranger

The photographer would first shoot the image with the stand-in truck.  Then we would move the truck out of view and shoot clean backplates.  In this way we could easily add the new CGI truck, and composite the talent back into the final image.

Using the stand-in truck for the initial shots:

On Set for Ford Ranger

Using the Lizard to capture the empty beach without the truck:

Ford Ranger on location with Recom Farmhouse

On set in a contrasting location  – a very cold morning as we shoot the truck in the snow.

Cold morning

Ford Ranger onset with Recom Farmhouse - snow

With the truck driven away, Richard sets up the Lizard to capture a spectacular mountain backdrop.

Ford Ranger on location with Recom Farmhouse

The final images from the beach location:

Client: Ford Agency: GTB Photographer: John Roe Creative Director: Todd Ruthven Art Director: David Nonthaweth Art Production: Kim Harris, Gerri Kozikowski Production: Roe Photo CGI Artist: Recom Farmhouse Team Post Artists: Recom Farmhouse Team Client: Ford Agency: GTB Photographer: John Roe Creative Director: Todd Ruthven Art Director: David Nonthaweth Art Production: Kim Harris, Gerri Kozikowski Production: Roe Photo CGI Artist: Recom Farmhouse Team Post Artists: Recom Farmhouse Team

And the completed image from the mountain location:

Client: Ford Agency: GTB Photographer: John Roe Creative Director: Todd Ruthven Art Director: David Nonthaweth Art Production: Kim Harris, Gerri Kozikowski Production: Roe Photo CGI Artist: Recom Farmhouse Team Post Artists: Recom Farmhouse Team

While we were on the shoot, we talked about how it would be fun to put Bigfoot into one of the images, and we put him into a shot as a surprise for the client in the presentation. They loved it! So a couple of “Easter Eggs” made it into the final images and can be seen on the Ford site ..see if you can spot Bigfoot and Nessie! North American Product Communications Manager at Ford, Mike Levine, referenced them for people to find on his Twitter account here:

See the whole series of fifteen images on our site here.

Client: Ford
Agency: GTB
Creative Director: Todd Ruthven
Digital Art Director: David Nonthaweth
Art Producer: Gerry Kozikowski, Kim Harris
Photographer: John Roe
CGI & Retouching: Recom Farmhouse NY & London Team
Production: Roe Photo

Making of : Ford Explorer 360 degree

We have already posted the making of the Ford Explorer advertising print campaign in January. This time we would like to show you how we made the amazing 360 degree views of the car that our team in New York and Berlin have produced nearly entirely in CG. Yes, both the car and the pebble floor! The sky and surrounding nature were shot by photographer David Westphal.

One challenge faced by our team was the technical restriction given by the Ford web team. The animation could only be a max of 72 frames (and the current Ford website will only show 36 of them). This also explains why the final videos are not a very smooth animation.  Continue reading

Making of : Ford Explorer

Shot by photographer David Westphal, this production of images is another fine example of how realistic CG images can look! Our New York team traveled with David to the amazing forests, parks and beaches near Portland, Oregon. Our team provided both on-set retouching and pre-visualisation to allow everyone to see the car in situ and decide on the angles.

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Making of : Ford Mustang by Uli Heckmann

13-298_TEAD_Mustang_Wave_House_OnSet_CGI_COMP11_PP_FINALART_sRGB_1600pxQ80This is one of many images of the Ford Mustang we have produced, rendered and retouched in our New York and London studios, photography by Uli Heckmann (you can find more images here).

We get asked a lot about our workflow and how we work together with our clients to make sure they get the results they want. We work very closely with photographers, making sure they are happy with the image before any presentations. Every client is different of course and there is no one-size-fits-all solution, so having our artists understand what the client wants before starting is fundamental. For this we try to involve them as much as possible in the direct communication with the client from the beginning, especially on projects where a creative dialogue is essential. Continue reading

Making of : FORD KA

Ford_ka_WebShot by the Wade Brothers this funny advertising campaign for the Ford Ka shows a woman who paints everything around her in pink, the colour of her new car.

The photographic duo contacted us because they needed a solution on how to change the colour of the house as they could neither paint it, nor shift the colours in post. In fact by doing this at the retouching stage the final result would have looked fake as all the diffused material on top of the brick work would have remained in place. As a solution we proposed to do a 3D-scan of the entire building to enable us to replace the painted parts of the house with a 3d model, and therefore adding the needed realism.

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The making of: FORD MONDEO

Ford MondeoFord MondeoAs it’s often impossible to show the amount of work and detailing that goes into an image, by posting the result on our website, I am starting a new section in the blog called 100%. Here we would like to post all those images which can be best appreciated in all their details when enlarged. I thought to post some close-ups of the Ford Mondeo campaign which we realised together with Damien de Blinkk for Ogilvy. This was a couple of years ago, but I am still very fond of looking at some of the qualities that only start to show when zooming in all the way. Continue reading