Shot by the Wade Brothers this funny advertising campaign for the Ford Ka shows a woman who paints everything around her in pink, the colour of her new car.
The photographic duo contacted us because they needed a solution on how to change the colour of the house as they could neither paint it, nor shift the colours in post. In fact by doing this at the retouching stage the final result would have looked fake as all the diffused material on top of the brick work would have remained in place. As a solution we proposed to do a 3D-scan of the entire building to enable us to replace the painted parts of the house with a 3d model, and therefore adding the needed realism.
Christoph joined the Wades during the shoot to do the 3d-scan, shoot HDR Spheres to recreate identical lighting for the 3d model and to make sure we had all the photographic elements needed.
Below are some snapshots we have taken on location on the day of the shoot.
The Wade Brothers and talent.
Once the 3D model was made, Rich imported the model into Z-Brush where he cleaned it and added some extra details. There was still a lot to be decided at this stage as we were asked to try different options on the way the house was coloured: the whole façade or just with few roller marks of fresh paint.
Below are a few screenshots of the making of the house in ZBrush process.
Close-up of 3D model imported in ZBrush after the house was scanned.
Close-up of house tiles which have been modelled in ZBrush to add extra details to the 3D model.
Textured version of house façade.
After modelling the house facade in Zbrush, we re-created the lighting conditions and reflections of the actual scene in Maya. It was then the turn of Pepe in our retouching department to comp the different elements together, shift the colour of the car from blue to pink and fine-tune the whole image.
Here is the house before it was painted pink by us and below is a close-up of the final version.
Client: Ford UK
Agency: The Blue Hive
Art Producer: Mark Doyle
Creative Director: Mark Harrison
Photographer: The Wade Brothers
CGI Director: Christoph Bolten @ Recom Farmhouse
CGI Artist: Richard Jenkinson @ Recom Farmhouse
Post Artist: Pepe Alram @ Recom Farmhouse