We travelled to Capetown with Nick Meek to shoot this Nissan campaign for TBWA Paris.
“While some may think that adding technology detracts from the raw experience of driving, Nissan is proving that technology can turn your car into an exciting partner”
With the idea of humanising technology, it was appropriate that we all had the most fun with the spacesuit! Join us nn set with New Moon Productions in Capetown…
Simon from New Moon productions suits up!
In post-production, we put together the astronaut image and ‘painted’ it in Photoshop onto the side of the wall – see how we did it :
Agency: TBWA Paris
Photographer: Nick Meek
Photographer’s Agent: Prune Pariente, Florence Moll
Creative Director: Darren Rosenberg
Art Buyer: Claire Sougy-Walwer
Art Director: Joy Robin
Production: New Moon Production
Post Artist: Pepe Alram, Aljaz, Bezjak / Recom Farmhouse
That’s how it goes when you have so many cars….over time, some go missing, and eventually one is lost completely.
This is what happened to BMW’s Garmisch concept car from 1970. The Garmisch was designed at the legendary Italian house Bertone, and exhibited at the Geneva Motor Show – its modern lines clearly influenced the design of the first 5 series in 1972.
The original concept car has disappeared, untraceable to this day. Maybe it will turn up as a barn find in fifty years.
But BMW didn’t want to wait that long, and rebuilt the car from the original design documents. The documents were all in black and white, so for colour, they had to consult the car’s original designer: Marcello Gandini, who created iconic sports cars such as the Lamborghini Miura and Countach, and the Lancia Stratos. The car was rebuilt by hand in Turin, in much the same way as the original 50 years ago, and the reborn Garmisch was exhibited at the Concorso d’Eleganza 2019 at Lake Como.
Stefan Milev photographed the Garmisch using this 8 x 10 wooden Deardorff camera from 1948 – the team travelled to locations around Italy’s Piedmont region using mostly Polaroid film on the vintage camera.
On Location (Photos: Speedball Productions)
Vlens Mueller-Feller of Speedball Productions: “During early preparations, images of the (possible) final result will start to appear before one’s eyes, when scouting I already can see the photographer or director saying “this is it, this is the perfect spot” (@put.model.here)… So this spot in the Italian Alps was one of those.” See their Instagram feed for more…
The resulting film images were scanned and graded by our artists in the Stuttgart studio to enhance the colour mood of the series.
Client: BMW Group Photographer: Stefan Milev
Post Artists: Julia Ackermann, Lorenz Edelmann, Thomas Saalfrank / Recom Stuttgart Creative Director: Antje List
Production: Speedball Productions and Pirate Productions
Model: Scott Temple
Photographer’s Agent: Wildfox Running
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Sling your surfboard into the pickup and join us on location for our ten day shoot travelling across Oregon’s beaches, forests, deserts and mountains. We worked with John Roe and GTB on the launch campaign of the Ford Ranger, marking its return to the US market after seven years.
We had a Ford Ranger brought in from Australia with the same dimensions and wheel base as the new Ford Ranger, which we would later create in CGI for the final images. This helped greatly for lining up shots, and for the talent to interact with – especially for loading and unloading surfboards, bikes and so on. We had every kind of weather imaginable – sun, snow, rain and wind but thanks to the Lizard’s super fast capture, we were able to work quickly, even in the shortest windows of sunshine.
See how this shot was created in our “Making of” video here:
Next was a beach location. The photographer would first shoot the image with the stand-in truck. Then we would move the truck out of view and shoot clean backplates. In this way we could easily add the new CGI truck, and composite the talent back into the final image.
On set in a contrasting location – a very cold morning as we shoot the truck in the snow. With the truck driven away, Richard sets up the Lizard to capture a spectacular mountain backdrop.
While we were on the shoot, we talked about how it would be fun to put Bigfoot into one of the images, and we put him into a shot as a surprise for the client in the presentation. They loved it! So a couple of “Easter Eggs” made it into the final images and can be seen on the Ford site ..see if you can spot Bigfoot and Nessie! North American Product Communications Manager at Ford, Mike Levine, referenced them for people to find on his Twitter account here:
This was a fun shoot with a great bunch of people. We couldn’t resist setting up the Lizard for a 360 degree group shot. Introducing the Dream Team!
From left to right:
Jason Pachura – Location Manager
Brian Hug – Motorhome
Josh Nagy – Digital Technician
Richard Levene – CGI Supervisor
Phil Treece – DST (Car specialist)
John Kwiecien – Producer
John Roe – Photographer
Dianna Berggren – Production Coordinator
Nathan Garcia – Camera Assistant
Pete Thomas – Camera Assistant
Todd Ruthven – Creative Director
David Nonthaweth – Digital Art Director