Tag Archives: finance

Making Of “Vitruvian Man” for Barclays

Barclays wanted to mark the occasion of the 500th anniversary of Leonardo da Vinci with a modern evolution of his celebrated “Vitruvian Man“, showing how technology might enhance different parts of the human body.

We created the image in full CGI, in collaboration with photographer Andy Glass.

Appropriately for the subject matter, we started with sketches. Pen and pencil remains as perfect for quick visualisation and prototyping as it was 500 years ago. We put together sketches inspired by existing technology in biotech and visualising futuristic enhancements. Pencil drawings made it easy to react to feedback as we worked with the clients to refine the designs.

The individual parts come together to make the classic “Vitruvian Man” diagram

The CGI team then built the image from scratch, following the concepts and design from our sketches. The most challenging part of the process was keeping the classic design instantly recognisable and coherent, whilst working on the detail of each component and making the whole image both believably realistic and compellingly futuristic

Once all the pieces were fitted together in the final design, we modelled and lighted it, and applied shaders using photographic references to ensure a solid feel to the materials.  A circular platform and illuminated neon square completed the iconic image.

See the whole process here:
Making of “Vitruvian Man” for Barclays Private Finance

 

The image was used for an exclusive wraparound for the Canary Wharf delivery of the Financial Times, and as a poster.

Final image:

And video animation:

Vitruvian Man on Behance.

Client: Barclays Private Bank
Agency: Ogilvy
Photographic & Creative Direction: Andy Glass
Creatives:  Dave Anderson, Richard Barrett, Ian Brassett, James Manning, Giles Montgomery, Jon Morgan
Art Buyer: Lesley Scott
Concept Design: Kristian Turner / Recom Farmhouse
CGI Artists: Alex Bowen, Carlos Pecino, Anna Toropova, Kristian Turner / Recom Farmhouse
Post Artists: Aljaz Bezjak, Kate Brown / Recom Farmhouse

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