Bold primary colours meet strong abstract shapes in this campaign for Mercedes from Antoni. We travelled with photographer Nick Meek to Calvert Studios, an extraordinary and unique open air car studio in Spain.
The crew arrives:
The cars wait for the light under a pitch black sky in the open air studio:
Nick discusses options in the early morning light
Dawn at the studio
First rays of light
Scouting for angles
Christoph on set:
Nick shooting backplates:
The crew in the shade:
White light white heat:
Success! Celebrating a great shoot.
The dream team – Jorge, Nick, Christoph and Paul.
The final images are used in the deluxe print campaign.
And billboards in place in Germany
See all the finished images on Behance here and try to work out which ones are CGI…
Executive Creative Director: Veit Moeller
Creative Director: Christian Kies, Christopher Hoene
Art Director: Mathias Wilke, Tim Grötzinger
Copywriter: Matti Lietsch, Luca Haeussler
Head of Product Communication Cars Germany: Christine Wolburg
Product Communication Cars Germany: Nancy Weitling
Art Buyer: Valerie Opitz