Inspired by the design features of its iconic ancestor from the 1960s, VW introduced the new fully-electric ID.Buzz during a promotion of the Disney+ Star Wars Show ‘Obi-Wan Kenobi’ by Lucasfilm.
Chris shot the revamped ‘Bulli’ admired by two legendary droids at the Walt-Disney Studios in Burbank, CA. Quite a few crew members were stuck at the hotel with Covid during the time of the shoot but thanks to remote access and a strong core team on set the shots came together nicely.
In post our Stuttgart studio shifted the colours to create a glowing contrast between the purple sky and yellow sheet metal, accentuating the otherworldly atmosphere.
The campaign has been shown on enormous poster sites around Europe:
Agency: Scholz & Friends Hamburg
Photographer: Chris Noltekuhlmann
Creative Director: André Huber
Art Producer: Kerstin Mende
Producers: René Steinvorth, Dylan Sido / Willson Project
Stylist: Madeleine Zöller
Makup: Fee Steinvorth
Photographer’s Assistants: Florian Brandl, Kip Corley, Jay Diebel
Post Artists: Christian Schemer, Fabian Stehle / Recom Farmhouse