Making of : INLINGUA

Below is a video of the making-of of the three images.

After few CGI tests to define the material for the letter S….

…. we started to work on the specific images. For example in the image of the swamp, both the rope and the mud were computer generated.

Below early tests of rope and reference images:

…and some mud tests:

We also added some extra photographic elements to the background.

This is the initial layout and further below the final image.

The same process was applied to the other two images of this advertising campaign.

CREDITS:

Client: InLingua
Agency: Kolle Rebbe
Art Director: Jörg Dittmann
CGI Director: Thorsten Jasper Weese
Post-Artist: Jan Grünbaum, Jonas Braukmann, Jonas Disch @ Recom
CGI-Artist: Ina Bostelmann, Ivo Stanev @ Recom

Posted by Christoph