Making of : FULL CGI LANDSCAPE for AUDI QUATTRO

This is the biggest out of home campaign Hamburg agency Kolle Rebbe has ever produced and it was also our most complex CGI production ever!

For Audi we created a full CGI winter landscape spiralling within itself: road, trees, rocks, snow, clouds and sky all curl around into a perspective that would have been impossible to photograph. In these scenes the cars, also created in CGI, are speeding on a snowy road next to ski runs with real competing athletes.

Audi_RFH-6Audi Quattro Winter Campaign
Audi Quattro Winter Campaign (detail)

With a total of 52 motives distributed in 180 ski areas in Germany, Austria, Italy, Switzerland and France, the teams in Berlin, Stuttgart and London joined forces to produce these mind twisting visuals under extreme time pressure. The heavy geometry of the landscapes required us to create a new pipeline to handle the different assets and be able to sculpt, texture and light the scenes in real time.

Client: Audi Agency: Kolle Rebbe Creative Director: Jörg Dittmann Art Director: Benjamin Allwardt Project Manager: Amelie Pamp Art Buyer: Katja Sluyter Post Production Project Manager : Lars Wittmark CGI Directors: Christoph Bolten and Jonas Braukmann / Recom Farmhouse CGI Lead Artist: Kristian Turner / Recom Farmhouse CGI Artists: Richard Jenkinson, Florian Einfalt, Dariusz Makowski, Christian Schemer / Recom Farmhouse Post Artists: Pepê Alram, Kate Brown, Nele Ebner and Jonas Braukmann / Recom FarmhouseAudi Quattro Winter Campaign
Client: Audi Agency: Kolle Rebbe Creative Director: Jörg Dittmann Art Director: Benjamin Allwardt Project Manager: Amelie Pamp Art Buyer: Katja Sluyter Post Production Project Manager : Lars Wittmark CGI Directors: Christoph Bolten and Jonas Braukmann / Recom Farmhouse CGI Lead Artist: Kristian Turner / Recom Farmhouse CGI Artists: Richard Jenkinson, Florian Einfalt, Dariusz Makowski, Christian Schemer / Recom Farmhouse Post Artists: Pepê Alram, Kate Brown, Nele Ebner and Jonas Braukmann / Recom FarmhouseAudi Quattro Winter Campaign

Our CGI artists started with a simplified geometry of the spiral. Once the basic shape was achieved, this could then be sculpted in detail. In the meantime other artists were generating and rendering trees and moss.

4.jpgSimplified geometry to create the spiral landscape

A small team went to Poland another one went to Chamonix in France where thanks to our friends Nick and Martha, we found the perfect locations to photograph and scan cliffs and rocks with a drone.

capture_07062015_162121First 3D result of scanned rock
capture_07062015_183520First 3D result of scanned rock
Terrain Geometry
snow_highCGI Trees
Audi_RFH-5Audi Quattro Winter Campaign
Client: Audi Agency: Kolle Rebbe Creative Director: Jörg Dittmann Art Director: Benjamin Allwardt Project Manager: Amelie Pamp Art Buyer: Katja Sluyter Post Production Project Manager : Lars Wittmark CGI Directors: Christoph Bolten and Jonas Braukmann / Recom Farmhouse CGI Lead Artist: Kristian Turner / Recom Farmhouse CGI Artists: Richard Jenkinson, Florian Einfalt, Dariusz Makowski, Christian Schemer / Recom Farmhouse Post Artists: Pepê Alram, Kate Brown, Nele Ebner and Jonas Braukmann / Recom FarmhouseAudi Quattro Winter Campaign (detail)
Client: Audi Agency: Kolle Rebbe Creative Director: Jörg Dittmann Art Director: Benjamin Allwardt Project Manager: Amelie Pamp Art Buyer: Katja Sluyter Post Production Project Manager : Lars Wittmark CGI Directors: Christoph Bolten and Jonas Braukmann / Recom Farmhouse CGI Lead Artist: Kristian Turner / Recom Farmhouse CGI Artists: Richard Jenkinson, Florian Einfalt, Dariusz Makowski, Christian Schemer / Recom Farmhouse Post Artists: Pepê Alram, Kate Brown, Nele Ebner and Jonas Braukmann / Recom FarmhouseAudi Quattro Winter Campaign (detail)
_DSC7693Billboards in situ
_DSC7737Billboards in situ

It has been a lot of intense work to produce all the visuals for this campaign, but nonetheless an amazing collaboration with the creatives at Kolle Rebbe! . . .  and the campaign is everywhere!

Client: Audi Agency: Kolle Rebbe Creative Director: Jörg Dittmann Art Director: Benjamin Allwardt Project Manager: Amelie Pamp Art Buyer: Katja Sluyter Post Production Project Manager : Lars Wittmark CGI Directors: Christoph Bolten and Jonas Braukmann / Recom Farmhouse CGI Lead Artist: Kristian Turner / Recom Farmhouse CGI Artists: Richard Jenkinson, Florian Einfalt, Dariusz Makowski, Christian Schemer / Recom Farmhouse Post Artists: Pepê Alram, Kate Brown, Nele Ebner and Jonas Braukmann / Recom FarmhouseAudi Quattro Winter Campaign
Audi_RFH-3Audi Quattro Winter Campaign

 

CREDITS:

Client: Audi
Agency: Kolle Rebbe
Creative Director: Jörg Dittmann
Art Director: Benjamin Allwardt and Marcus Kubicke
Project Manager: Amelie Pamp
Art Buyer: Katja Sluyter
Post Production Project Manager : Lars Wittmaak / Recom Stuttgart
CGI Directors: Christoph Bolten / Recom Farmhouse London and Jonas Braukmann / Recom Berlin
CGI Lead Artist: Kristian Turner / Recom Farmhouse London
CGI Artists: Richard Jenkinson / Recom Berlin; Florian Einfalt and Dariusz Makowski / Recom Farmhouse London; Ivo Stanev / Recom Stuttgart
Post Artists: Pepê Alram and Kate Brown / Recom Farmhouse London; Christian Schemer and Nele Ebner / Recom Stuttgart; Jonas Braukmann / Recom Berlin