Making of : Full CGI landscape for Audi Quattro
This is the biggest international campaign Hamburg agency Kolle Rebbe has ever produced and it was also our most complex CGI production ever!
For Audi we created a full CGI winter landscape spiralling within itself: road, trees, rocks, snow, clouds and sky all curl around into a perspective that would have been impossible to photograph.
In these scenes the cars, also created in CGI, are speeding on a snowy road next to ski runs with real competing athletes.
Audi Quattro Winter Campaign
Audi Quattro Winter Campaign (detail)
With a total of 52 motives distributed in 180 ski areas in Germany, Austria, Italy, Switzerland and France, the teams in Berlin, Stuttgart and London joined forces to produce these mind twisting visuals under extreme time pressure. The heavy geometry of the landscapes required us to create a new pipeline to handle the different assets and be able to sculpt, texture and light the scenes in real time.
Audi Quattro Winter Campaign
Audi Quattro Winter Campaign
Our CGI artists started with a simplified geometry of the spiral. Once the basic shape was achieved, this could then be sculpted in detail. In the meantime other artists were generating and rendering trees and moss.
Simplified geometry to create the spiral landscape
A small team went to Poland another one went to Chamonix in France where thanks to our friends Nick and Martha, we found the perfect locations to photograph and scan cliffs and rocks with a drone.
First 3D result of scanned rock
First 3D result of scanned rock
Terrain Geometry
CGI Trees
Audi Quattro Winter Campaign
Audi Quattro Winter Campaign (detail)
Audi Quattro Winter Campaign (detail)
It has been a lot of intense work to produce all the visuals for this campaign, but nonetheless an amazing collaboration with the creatives at Kolle Rebbe! . . . and the campaign is everywhere!
CREDITS:
Client: Audi
Agency: Kolle Rebbe
Creative Director: Jörg Dittmann
Art Director: Benjamin Allwardt and Marcus Kubicke
Project Manager: Amelie Pamp
Art Buyer: Katja Sluyter
Post Production Project Manager : Lars Wittmaak / Recom Stuttgart
CGI Directors: Christoph Bolten / Recom Farmhouse London and Jonas Braukmann / Recom Berlin
CGI Lead Artist: Kristian Turner / Recom Farmhouse London
CGI Artists: Richard Jenkinson / Recom Berlin; Florian Einfalt and Dariusz Makowski / Recom Farmhouse London; Ivo Stanev / Recom Stuttgart
Post Artists: Pepê Alram and Kate Brown / Recom Farmhouse London; Christian Schemer and Nele Ebner / Recom Stuttgart; Jonas Braukmann / Recom Berlin
