The making of: UHU glue

UHU glue retouching by Recom Farmhouse

Some time ago agency Kolle Rebbe with art director Jörg Dittmann asked us to help with an UHU glue gun advertising campaign. The idea was to represent some iconic souvenir figurines such us a Nutcracker, Cupid, Buddha and Ramses as if they were about to be threatened by the glue gun. The headline for this wonderful project was “Hands Up”. Photographer Bernd Westphal, modelmaker Arndt von Hoff and Jörg started searching for the figurines in all kinds of touristic shops. The problem? They all looked perfect and never had their arms up!UHU glue retouching by Recom Farmhouse UHU glue retouching by Recom FarmhouseUHU glue retouching by Recom Farmhouse

At this point we were brought into the process: to create CGI hands, chests, fingers, arms, and also bow and arrow on the Cupid…. but we also had to use our fantasy as real anatomy did not apply to the souvenir objects! The first version of our Ramses was way too human. It had too many muscles so we had to elongate it in order to match his Egyptian equivalent. Also the Buddha’s hands had to look more rounded like kid’s hands as if to enhance his generous and plump appearance.

Early CGI tests of the Buddha’s hands

UHU_buddha_hand_versions_screenshot

Below some close ups of the making of the Cupid’s hands and bow in CGI.

cupid_breakdown UHU_buddha_100percent_breakdown

We also had to open the mouth and eyes in all the souvenirs as we had to change their facial expression: from calm and gentle to a surprised look.

UHU face expressions

The Nutcracker already looked half surprised. So we only had to change his eyes. Have a look at the little animation below.

uhu_nussknacker_surprised-1All the cracks and broken pieces were crafted by Arndt. He broke the Nutcracker’s leg, the Buddha’s stomach and foot and Ramses’ leg. He wasn’t allowed to break Cupid though! The budget was at its limit, so the art department team smashed some old porcelain cups and plates instead.

cupid porcelain raw cupid porcelain raw cupid porcelain raw

We also asked the photographer to shoot the figurines from all sides to have extra material to remove the Buddha and Ramses’s hands, which were originally folded in front of their chests. So in the final image the area covered by the Buddha’s hands has been replaced using material taken from its back.

buddhas_back

Below the full workflow of the post production process from adding the CGI elements to the cracks, colour and contrast.

Enjoy!

Posted by Jonas

CREDITS:

Client: UHU
Agency: Kolle Rebbe
Photographer: Bernd Westphal
Art-Director: Joerg Dittmann
CGI-Director: Thorsten Jasper Weese
Post-Artist: Jonas Braukmann
CGI-Artist: Ina Bostelmann