Making of : Nissan All Mode

14-100_TBWP_Nissan_All_Mode_Xtrail

The Nissan All-Mode campaign has been a great opportunity for us to test our creativity in using a variety of source material. TBWA’s brief was to place each of the Nissan 4×4 vehicles in a location where the tracks of the car would mimic an element of the surrounding landscape.
We constantly had to vary the approach depending on the availability of images, so each final image became a different combination of CGI landscapes, landscapes we photographed, CGI cars and stock imagery. Below is a making-of to show how the Nissan Pathfinder has been assembled together from beginning to end.

Nissan_PATHFINDER by Recom Farmhouse

NissanPathfinder_Makingof

Nissan Juke by Recom farmhouse

Nissan PATROL by Recom Farmhouse

CREDITS:

Client: Nissan
Agency: TBWA G1
Associate Creative Director: Fabian Braun
Art Director: Matthieu Darrasse
CGI Director: Kristian Turner at Recom Farmhouse
CGI Artist: Kristian Turner, Richard Jenkinson at Recom Farmhouse
Post Artist: Pepe Alram, Kate Brown at Recom Farmhouse