Renault site specific campaign for Düsseldorf Airport

Megaposter_Nr.65_OMG_Renault (15)_CHR-1

For this site-specific project we were asked by creative director Felipe Nunes Franco to visualise a Renault car breaking through the glass facade of Düsseldorf airport.

Excited by the idea of producing an artwork for a site specific project, a member of our Stuttgart team drove to Düsseldorf for a day to take reference pictures of the actual facade together with the exact measurements of the glass panels. In fact we had to accurately reproduce those dimensions in CG so that the billboard could exactly substitute and replicate the covered area with the car breaking through it.

 __RefAirport

In our studio in London, our CGI director Kristian Turner started to work on the geometry of the architecture and the car. In order to make the glass shattering into pieces, he found it easier to actually simulate a car crashing against a glass panel. Pepe, our senior retoucher overlaid the cracked glass and flying shards into the final composition.

glass shatter blast by recom farmhouse

Below is how everything was comped together ….

 

… and here is the final campaign!

RECOM FARMHOUSE for Renault

Megaposter_Nr.65_OMG_Renault (4)_CHR-1

CREDITS:

Client: Renault
Agency: Publicis Pixel Park
Creative Director: Felipe Nunes Franco
CGI Director: Kristian Turner at Recom Farmhouse
CGI Artist: Kristian Turner at Recom Farmhouse
Post Artist:
 Pepe Alram at Recom Farmhouse