BMW with Andreas Hempel

BMW i3S with Andreas Hempel – On Location

The i3S is the sportier brother of BMW’s electric compact car. For the launch, BMW wanted a strong real-life feeling – as if passers by had taken some snapshots.

Shot over eight days in the streets of San Francisco, Andreas Hempel used natural light in urban situations, using a current model as a stand-in.

With the plan being to use as much natural light as possible, the preparation day started out rather worryingly…

BMW i3S - Recom Farmhouse On Set with Andreas Hempel

However the next morning was much improved and the team assembles for the first shot:

BMW i3S - Recom Farmhouse On Set with Andreas Hempel

Timelapse of setting up for the shot:

Lunch break, San Francisco style

BMW i3S - Recom Farmhouse On Set with Andreas Hempel

As each first day’s shooting is complete, with on-set support from our Stuttgart team, we prepare to work our magic!

Work begins…

BMW i3S - Recom Farmhouse On Set with Andreas Hempel

Reference photos for wheel reflections.

BMW i3S - Recom Farmhouse On Set with Andreas Hempel

More high-speed work

Getting on the the low down for the perfect angle…

BMW_i3s - Recom with Andreas_Hempel - Behind the Scenes I  BMW_i3s - Recom with Andreas_Hempel - Behind the Scenes 3

A complex setup to capture a spontaneous moment…

BMW_i3s - Recom with Andreas_Hempel - Behind the Scenes 5

Setting up the shot, preparing for the moment when the light is at the perfect angle

BMW i3S - Recom Farmhouse On Set with Andreas Hempel

And – there it is! We swapped in almost the entire front plus a few other distinctive parts of the new model in CGI, and intensified the dark, shadowy look. See the full series on our site here

Client: BMW
Agency: Serviceplan
Photographer: Andreas Hempel
Creative Directors: Jan Grothklags, Falk Pegelow, Mark Räke
Art Director: Christine Behrendt
CGI Artist: Andreas A. Maurer / Recom Farmhouse
Post Artists: Jonas Disch, Laura Kißner / Recom Farmhouse