Tag Archives: Duckstein

Making of : Duckstein Beer by Markus Mueller

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For the new Duckstein campaign, photographer Markus Mueller was asked to visualise two men drinking on top of a pint of beer with the foam spilling out and blending into a cloudscape. For this surreal scene Markus contacted CGI director Thorsten Jasper Weese at Recom because he needed to create most of the image in CG. Markus provided us with lots of backplates of real clouds shot during the numerous flights he had taken to photograph the other images for the campaign. We ended up using his shots for the clouds in the distance, and the ground visible through the gaps of the CG clouds. We then developed together with Markus the visuals for the foreground clouds in CGI.

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The boxes above are called ‘Bounding Boxes’. They effectively define the boundaries of each of the clouds’s volumes that we have created in CGI.

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