The Mercedes E-Class with Nadav Kander for Antoni – a fascinating project creating an extraordinary car campaign. Strong lines, clear colours and striking textures combine with abstract architecture, surreal volcanic landscapes and of course the sleek refined lines of the flagship convertible.
The concepts contained angular modern architectural elements, contrasting beautifully with rough organic texture of the volcanic rock. Initially the idea was to have a modular set built that could be moved around the platform. However, this had a number of logistical and timing difficulties and so our Berlin team offered to create the elements in CGI instead. We were able to work directly with the art director in the studio to experiment with the utmost flexibility. In this way, we could perfect the shape and angles to match the layouts perfectly before the shoot began, whilst adhering to Nadav Kander’s input of keeping everything as simple as possible.
Testing the layouts and trialling different options:
With the angles confirmed, the shoot began.
Fresh from his fascinating portrait of Donald Trump for Time Magazine’s Person of the Year cover, the Nadav Kander flew to Lanzarote to shoot backplates and HDR spheres.
Scouting for the perfect locations for HDR spheres in the volcanic island landscapes:
After Lanzarote, we took more backplates at this spectacular location on the Spanish coast. This was the view from the infinity pool – if you squint, you can just see Africa.
The crew assemble…
Only the topmost graduates of The Handsome Boy Modelling School can throw a towel off and jump in the pool with such verve and élan…
Our own modelling efforts are less professional.
Still, everyone looks better with a giant yellow head. You can just see the base of the cherrypicker beside the pool, to take the shot from a direct birds-eye view.
High up above in the cherrypicker
Up in the sky for the perfect angle
The Recom poolside cabana is fully equipped! Processing and checking everything will fit together perfectly.
As the car was top secret at the time, it couldn’t be photographed on location, and was shot at a secret platform on a closed set with high security. We lived for a few days in a gilded cage, not leaving the hotel with its three shooting platforms.
This was our work view for the week! We have to confess we much preferred the pool….
Once the car and backplates were safely captured, we began work on putting together the images. We set the car seamlessly in the volcanic landscapes, and refined the textures and shapes of the CGI architecture.
The results form a uniquely stylish car campaign – Check out the rest of this elegant series on our site
Photographer: Nadav Kander
Creative Director: Tillmann Gossner
Art Director: Patricia Scheder
Art Buyer: Valerie Opitz
Representation: Olivia Gideon Thompson at We Folk
CGI Artists: Sebastian Schierwater / Recom Berlin
Post Artists: Jonathan Clarke, Jonas Disch, Stephanie O’Connor, Jonas Braukmann / Recom Berlin