Tag Archives: Architecture

Making of : Recom / Schnabel / Evers

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We always try to squeeze in personal projects between one commission and the next. When doing them we loveto collaborate, especially with photographers! So when Thorsten at Recom thought to build some stunning CG architecture with a CG car, he contacted photographer and mountain lover Michael Schnabel together with architect Fabian Evers. Excited by the idea, they began to look for a spectacular location in the mountains where it would be possible to virtually build the imaginary home of a car obsessed art collector. After viewing and scanning the mountainous landscape via satellite imagery, they travelled to the San Bernardino Pass in the Swiss Alps, located only a few hours away from our Stuttgart studio.

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Making of : Pleasure Grounds by Clemens Ascher

Look at these images and look again because what first appears to be a theme park is in reality a carefully constructed world balancing on the threshold of leisure and order.
Shot by photographer Clemens Ascher, the series Pleasure Grounds depicts scenes where people are shown in a moment of leisure but the space they inhabit is bleak and slightly threatening. Military weapons and wild domesticated animals populate this landscape and as viewers we are unsure what is real and what is ficticious. Pleasure Grounds Pleasure Grounds Continue reading

Making of : NISSAN X-TRAIL

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We recently went with photographer Nick Meek to Paris and to lake Montriond in the French Alps to shoot the latest Nissan X-Trail campaign. The car and far backgrounds were captured photographically by Nick, whilst we built the architecture in CG.

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Making of : FORD KA

Ford_ka_WebShot by the Wade Brothers this funny advertising campaign for the Ford Ka shows a woman who paints everything around her in pink, the colour of her new car.

The photographic duo contacted us because they needed a solution on how to change the colour of the house as they could neither paint it, nor shift the colours in post. In fact by doing this at the retouching stage the final result would have looked fake as all the diffused material on top of the brick work would have remained in place. As a solution we proposed to do a 3D-scan of the entire building to enable us to replace the painted parts of the house with a 3d model, and therefore adding the needed realism.

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100% : Nissan Teana

NissanTean_1f It has been a long time since we last published something in this category where we show our work in detail. We put a lot of work into making our CG images look real! We add lots of small elements both in CG and in post-production and most of them will never be seen unless you are zoomed in at 100%. Continue reading

Making of: EPARCYL

StepbystepGIF2Commissioned by Parisian agency Herezie, this advertising campaign for Eparcyl cleaning products has been a great opportunity for us to mix and match different CG software to create realistic elements in a very short time. This jokey advert shows  Continue reading

The making of: NISSAN QASHQAI

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Commissioned by advertising agency TBWA Paris, this is the first of a few images made for the launch campaign of the new Nissan Qashqai, which already has been awarded ‘WhatCar?’ car of the year 2014.
The Qashqai is a hugely popular model and this new generation was unveiled about a week before we delivered the visual. Working with such highly anticipated cars was destined to be a little nerve wrecking as the pressure is on, but ultimately a highly enjoyable experience. Our senior retoucher Kate Booker and CGI director Kristian Turner went to Paris twice to present and discuss the project.

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