As it’s often impossible to show the amount of work and detailing that goes into an image, by posting the result on our website, I am starting a new section in the blog called 100%. Here we would like to post all those images which can be best appreciated in all their details when enlarged. I thought to post some close-ups of the Ford Mondeo campaign which we realised together with Damien de Blinkk for Ogilvy. This was a couple of years ago, but I am still very fond of looking at some of the qualities that only start to show when zooming in all the way. Read more
So here we are! We have a Blog! Amazing! Scary! I have to start writing stuff and hope you find something interesting here. There are so many amazing people out there doing beautiful work, so this blog is not only about why we love what we do and how we do it, but as much about all the stuff we encounter that excites us and we want to share with you.
And as a little introduction – here is a picture taken in Brooklyn by Ralph Mecke, who was kind enough to take a crew shot on the roof top of the old factory in which our studio is located. After just schlepping our black leather couch to the roof it started snowing!