Commissioned by Parisian agency Herezie, this advertising campaign for Eparcyl cleaning products has been a great opportunity for us to mix and match different CG software to create realistic elements in a very short time. This jokey advert shows Read more
Nearly 1 year ago we posted on Mad Love a personal project which consisted of a series of perspex light-boxes enclosing different types of pure, simple arrangements of raw materials made in CGI. We had a small cluster of clouds, drips of black goo and splashes of paint. This time we enjoyed modeling some mushrooms and a formation of crystals.
Commissioned by advertising agency TBWA Paris, this is the first of a few images made for the launch campaign of the new Nissan Qashqai, which already has been awarded ‘WhatCar?’ car of the year 2014.
The Qashqai is a hugely popular model and this new generation was unveiled about a week before we delivered the visual. Working with such highly anticipated cars was destined to be a little nerve wrecking as the pressure is on, but ultimately a highly enjoyable experience. Our senior retoucher Kate Booker and CGI director Kristian Turner went to Paris twice to present and discuss the project.
Before Christmas I met with photographer Clemens Ascher, who was very kindly helping me with a photographic shoot in Austria, his native land. Clemens has shot for Lincoln a very strong photographic series of images. I told him I intended to write something on him in our blog and when I asked what was his experience of shooting this job, he said: “please do not write about the difficulties of shooting in the heat of the California desert, everybody focusses on that… write about the team, it was a great team to work with and it was the team that made these images what they are” Read more
Last week Rikka and Kristian, our retoucher and CGI artist in the London headquarters showed me this very interesting selections of photographs by Taiyo Onorato & Nico Krebs. Fantastic! I straight away looked them up on the net to know that the Swiss duo, who works in Berlin, exhibited this body of work as part of “Una Espressione Geografica” exhibition in Turin, Italy.
Click on the image to enlarge or click here if you can’t see the animation.
With Christmas sneaking up as every year also comes the question of what to send out to our friends – so this year we decided to start a hopefully popular series of collaborations with some of the amazing photographers we get to work with. The first one is with the super-talented duo Kila & Rusharc, who created together with us this gif animation, depicting a Christmas dinner building up to its climax and ending with the inevitable come-down and clean-up afterwards – repeated in a neverending cycle. Read more
Recently a company called Shock Doctor, which specializes in technological sport clothing with hardcore body protection, wanted to substitute part of the human body with some robotic parts for their latest advertising campaign. They decided to commission us with this task. It has been a fun collaboration between our studio in London, where the CGI elements were created and the one in New York, where the final retouching was made.
The most challening (and fun) part was to design a robotic skeleton that is based on human body parts and recognisable as such by only showing small areas at a time.
We have known Eloise for over 5 years when she first moved to Mentmore Studios in Hackney, London, one of our beloved headquarters. It is not the first time that we all meet together to produce the lookbook for Moody & Farrell. We did so last year when we played with little red lights. For this lookbook the main concept running through the images is the repeated pattern between the hand woven straw and the hand drawn tattoos on the model. Read more