We recently went with photographer Nick Meek to Paris and to lake Montriond in the French Alps to shoot the latest Nissan X-Trail campaign. The car and far backgrounds were captured photographically by Nick, whilst we built the architecture in CG.
Photographer duo Wilcox & Johansson were commissioned by fashion and lifestyle magazine Citizen K to shoot this watch editorial in Paris. Facing a tight deadline the photographers joined us in our London studio as we explored different looks in search for a classy James Bond style retro feel.
We worked with photographer Thomas Brown on this still life project made in collaboration with set designer Robert Storey. We loved enhancing the subtle tonalities of greys whilst enriching the wood texture and the overall graphic of this highly stylized series.
Shot by the Wade Brothers this funny advertising campaign for the Ford Ka shows a woman who paints everything around her in pink, the colour of her new car.
The photographic duo contacted us because they needed a solution on how to change the colour of the house as they could neither paint it, nor shift the colours in post. In fact by doing this at the retouching stage the final result would have looked fake as all the diffused material on top of the brick work would have remained in place. As a solution we proposed to do a 3D-scan of the entire building to enable us to replace the painted parts of the house with a 3d model, and therefore adding the needed realism.
Here is the Nissan Qashqai advertising campaign commisioned by TBWA Paris. In these full CGI images the car is placed in an imaginary glass city.
Enjoy the details!
Below: New Nissan Qashqai with auto “I can park without touching a thing, including the steering wheel” mode.
Agency: TBWA G1
Art Director: Cecilia Astengo
Creative Director: Carina Wachsmann, David Chalu, Rudi Anggono.
CGI Director: Kristian Turner @ Recom Farmhouse
CGI Artist: Kristian Turner and Simon Watts @ Recom Farmhouse
Post-Artists: Kate Booker and Riikka Eiro @ Recom Farmhouse
Posted by Alessandra
Commissioned by advertising agency Kolle Rebbe, this ad has been made by the Recom team in Stuttgart for InLingua, a language school that offers English courses for German speakers. While this ad will make sense to Germans, it won’t for almost everybody else, so a little explanation might be required: us Germans infamously pronounce the “th” as “z” – but in German the “z”-sound is pronounced with an “s” – hence the “s” is the letter being taken care of in these ads with the punchline “We take care of your th-problem”. Now while jokes are usually not that funny anymore if it takes 5 minutes to explain them, this is still and interesting example of how we composite together photographic and CG elements when making images.
It has been a long time since we last published something in this category where we show our work in detail. We put a lot of work into making our CG images look real! We add lots of small elements both in CG and in post-production and most of them will never be seen unless you are zoomed in at 100%. Read more
When we find the time we like to experiment with making full CGI images for our product-based portfolio. In the past we created a full CGI visual for an Estée Lauder product, this time our New York team have produced a Versace perfume bottle. Read more
Still Life with Fish and Forsythia, Daniel Gordon, 2013
We recently received the latest copy of Foam magazine, which in this issue titled Under Construction, New Positions in American Photography features photographer and artist Daniel Gordon. It is so original! The colours and the patterns, the still life classic composition and object choices, all belong to an inventory of images we are familiar with. It is as if a 19th century Dutch still life painter had taken acid whilst traveling through exotic countries!