Making of : FORD KA

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Shot by the Wade Brothers this funny advertising campaign for the Ford Ka shows a woman who paints everything around her in pink, the colour of her new car.

The photographic duo contacted us because they needed a solution on how to change the colour of the house as they could neither paint it, nor shift the colours in post. In fact by doing this at the retouching stage the final result would have looked fake as all the diffused material on top of the brick work would have remained in place. As a solution we proposed to do a 3D-scan of the entire building to enable us to replace the painted parts of the house with a 3d model, and therefore adding the needed realism.

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100% : NISSAN QASHQAI

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Here is the Nissan Qashqai advertising campaign commisioned by TBWA Paris. In these full CGI images the car is placed in an imaginary glass city.

Enjoy the details!

 

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Below: New Nissan Qashqai with auto “I can park without touching a thing, including the steering wheel” mode.

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CREDITS:

Client: Nissan
Agency: TBWA G1
Art Director: Cecilia Astengo
Creative Director: Carina Wachsmann, David Chalu, Rudi Anggono.
CGI Director: Kristian Turner @ Recom Farmhouse
CGI Artist: Kristian Turner and Simon Watts @ Recom Farmhouse
Post-Artists: Kate Booker and Riikka Eiro @ Recom Farmhouse

Posted by Alessandra

Making of : INLINGUA

Commissioned by advertising agency Kolle Rebbe, this ad has been made by the Recom team in Stuttgart for InLingua, a language school that offers English courses for German speakers. While this ad will make sense to Germans, it won’t for almost everybody else, so a little explanation might be required: us Germans infamously pronounce the “th” as “z” – but in German the “z”-sound is pronounced with an “s” – hence the “s” is the letter being taken care of in these ads with the punchline “We take care of your th-problem”. Now while jokes are usually not that funny anymore if it takes 5 minutes to explain them, this is still and interesting example of how we composite together photographic and CG elements when making images.

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100% : Nissan Teana

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It has been a long time since we last published something in this category where we show our work in detail. We put a lot of work into making our CG images look real! We add lots of small elements both in CG and in post-production and most of them will never be seen unless you are zoomed in at 100%. Read more

Stuff we like: Daniel Gordon

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Still Life with Fish and Forsythia, Daniel Gordon, 2013

We recently received the latest copy of Foam magazine, which in this issue titled Under Construction, New Positions in American Photography features photographer and artist Daniel Gordon. It is so original! The colours and the patterns, the still life classic composition and object choices, all belong to an inventory of images we are familiar with. It is as if a 19th century Dutch still life painter had taken acid whilst traveling through exotic countries!
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