Fashion photographer Ralph Mecke has shot this beautiful editorial for Best Fashion magazine.
Ralph’s images are shot on large format negative. You can just feel the film quality of these images; the grain, the tones, the depth of field is just incredible! We scanned the images in our studio in Stuttgart and fine tuned the colours.
CREDITS:
Photographer: Ralph Mecke
Production: Ylmaz Aktepe
Post Artist: Thomas Saalfrank/ Recom
Alessandra Kila is a photographer and close friend of ours. She pops in and out of the studio nearly every week and when she asked us to help her with her new series of images, we were as usual very happy to collaborate on her fantastical voyage to another planet as her work is just unlike anything else. And it’s stunning!
In this series called Exogenesis (or Life Outside of Earth) Alessandra ventures to unfamiliar territories looking for life forms beyond our planet. In her pictures the carefully constructed sets are overturned by the surprise of the unexpected. Alessandra is indeed an avid collector of oddities. All of the organic matter encountered in her still life comes from places she travels to – from the Atlas mountain of Morocco to the slate quarries of Snowdonia.
When she goes on a trip she always takes with her empty boxes and rucksacks that she then fills with stones, rusted metal wires, seeds, flowers and everything else she stumbles upon. She then re-assembles everything in her studio creating new juxtapositions which are both evocative and surreal.
We helped her in creating the lush colours of these fantastical worlds by refining the strong tonalities of her pictures and by blending together the many layers that form these not-so-still still life photographs.
Below you can find the making-of of one of the images together with some snaps from Alessandra’s studio.
CREDITS:
Concept and Photography: Alessandra Kila
Styling Assistant: Francesca Oletti
Retouching: Pepe Alram, Kate Brown / Recom Farmhouse
We recently came across the beautiful series of images by Jean-Claude Moschetti‘s «Magic on Earth». Jean-Claude is a press photographer and this is his long-term project about traditional secret societies and voodoo in Africa.
Clemens Ascher’s latest series “IN THE GARDEN” depicts scenes from an indoor garden complex.
The world he represents appears to be entirely artificial, a plastic utopia carefully designed to deliver happiness and comfort to its inhabitants. The bright and saturated colours in these pictures are seemingly trying to compensate for the void in which these people live.
We have helped our friend Clemens in constructing this dystopian vision by adding some CG elements to his pictures. Together we discussed the set prior to his shoot and we came to the conclusion that models, plastic plants, carpets and placeholders for walls were going to be photographed, whilst windows, final walls and all other architectural elements would be created in CG.
CGI director Thorsten Jasper Weese and CGI artist Inez Budzyńska in the Stuttgart studio have had some fun playing with a CG hot air balloon. The balloon itself was originally created for another series of images but only featured in the distance. They loved the look of it so much they decided to re-purpose it as the hero in its own little story. They came up with the idea of making it appear in ordinary urban settings as if the shots were taken through a window. They wanted to create a dreamy effect where the ordinary and plausible would be combined with the uncommon and improbable. Read more
For the new Duckstein campaign, photographer Markus Mueller was asked to visualise two men drinking on top of a pint of beer with the foam spilling out and blending into a cloudscape. For this surreal scene Markus contacted CGI director Thorsten Jasper Weese at Recom because he needed to create most of the image in CG. Markus provided us with lots of backplates of real clouds shot during the numerous flights he had taken to photograph the other images for the campaign. We ended up using his shots for the clouds in the distance, and the ground visible through the gaps of the CG clouds. We then developed together with Markus the visuals for the foreground clouds in CGI.
The boxes above are called ‘Bounding Boxes’. They effectively define the boundaries of each of the clouds’s volumes that we have created in CGI.
The wire frame above explains better the geometry that our CG artist Richard Jenkinson has used for the making of the clouds.
He also created different passes to help our creative retoucher Jonas Braukmann in making the content of the pint look real.
The render of the white cloud pass is the light and shadow created by the sun. The red one has been used to mimic the sunset warm light. The last render is a ‘World Normals’ pass. The colours indicate the direction of each of the tiny parts of the fluid, which all together, make the cloud. This allowed our retoucher to fine-tune the light and shadow.
And this is how Jonas did it.
CREDITS:
Client: Duckstein
Photographer: Markus Mueller
CGI-Director: Thorsten Jasper Weese / Recom
Post-Artist: Jonas Braukmann / Recom CGI-Artist: Richard Jenkinson / Recom
This is yet another image we have created in collaboration with photographer Markus Wendler for the series “The Dark Side of Los Angeles” which visually narrates ambiguous stories in downtown LA. The vintage cars appearing in each image are completely created in CG.
For this one we used a classic Chevrolet Camaro. Markus photographed the backplate, whilst we shot the models against a green screen and we then comped them into our CG car.
Below is how we assembled all together.
It is a welcome change of subject for us to work on old and used cars as we need to add lots of extra details which are at the opposite end of the perfect glossy surfaces we are used to work on. So here for example we had to add condensation on the car windows, scratches, dust, rust, worn tyres and finger prints. All details which make a car look real!
Photographer: Markus Wendler
CGI-Director: Christoph Bolten
CGI-Artists: Kristian Turner, Richard Jenkinson, Simon Watts, Dariusz Makowski
Post-Artists: Kate Booker, Riikka Eiro, Pepe Alram
Honda’s endless quest to communicate a never ending commitment to performance and quality has translated into this brilliant Droste effect advertising campaign. The Droste effect is an optical illusion whereby a picture appears repeated within itself in an endless way. Created both as a TV commercial and a print campaign, we worked with photographer Nick Meek to create a set of 3 images in which, every time, a smaller version of the image is repeated within a billboard forever showing the same.
Our CGI director Christoph Bolten worked from the earliest pitching stage with Nick and the team from McGarryBowen to help bringing it all together. He travelled to Spain with the crew to pre-visualise the car on set and to capture the lighting environment for all shots by shooting HDR spheres – see snapshots below.
Once back in London, our 3d-Artist Florian Einfalt created the billboards and power lines, making sure to add enough imperfections and signs of age to have them blend credibly with the landscape. Post-Artist Pepe Alram then created the final composition and look – and this is how he did it:
Above: a gif animation showing the optical illusion of the Droste effect.
CREDITS:
Client: Honda
Agency: McGarryBowen
Creative Director: Angus MacAdam
Art Director: Holly Fallow, Charlotte Watmough
Photographer: Nick Meek
CGI Director: Christoph Bolten at Recom Farmhouse
CGI Artists: Florian Einfalt, Kristian Turner at Recom Farmhouse
Post Artist: Pepe Alram at Recom Farmhouse
We have already posted the making of the Ford Explorer advertising print campaign in January. This time we would like to show you how we made the amazing 360 degree views of the car that our team in New York and Berlin have produced nearly entirely in CG. Yes, both the car and the pebble floor! The sky and surrounding nature were shot by photographer David Westphal.
One challenge faced by our team was the technical restriction given by the Ford web team. The animation could only be a max of 72 frames (and the current Ford website will only show 36 of them). This also explains why the final videos are not a very smooth animation.
But for our CG artist Richard Jenkinson the main challenges with this project were the size of the area of floor that needed to be rendered, and the level of detail required. The geometry of the pebbles had to be managed in an efficient way to achieve a realistic render-time. The camera gets very close to the floor at one point in the move, so the detail needed to be there, but not everywhere, as this would have been way too much geometry to render effectively.
In the end we decided to use displacement maps on a low-poly floor. Richard then used normal-mapping to add fine detail to the geometry. Below is how we did it.
Firstly, Richard studied reference photos from the actual shoot, specifically the scale of the pebbles, and how the tracks are formed in them.
The amount of polygons required to render in CG the whole floor were far too many to have on one plane. So Rich took 4 overlapping planes in Zbrush, to test whether the repeating texture was going to work as a displacement.
He then sculpted the tracks into the floor in Zbrush. Below is an early test image of the scene with a simple lighting set up made to check the scale of everything relative to the car. It was also used to see if there was enough detail at the lowest point of the camera’s move.
For this reason we scattered more pebbles geometry across the floor.
Below is the final pebble floor with reflection maps added, and the correct background and HDRI lighting situation ready to be rendered, and composited with the car which was made by our New York team.
Below are the final 360 degree views of the Ford Explorer in Ruby Red. The whole range was shown on the Ford website.
CREDITS:
Agency: Team Detroit
Art Director: Andrew Smith
Photographer: David Westphal
CGI Artist: Richard Jenkinson and the NYC Team at Recom Farmhouse
Animation: Recom Farmhouse NYC Team
Post: Recom Farmhouse NYC Team