Category Archives: THE MAKING OF

Making of Frame Magazine Covers with Thomas Brown and Andrew Stellitano

Frame Magazine assigned photographer Thomas Brown and set designer Andrew Stellitano to create visual interpretations of four themes for their four latest issues – they always work in series for their covers, which they treat as an art project in themselves.

This way of working was an ideal fit for Thomas and Andrew, who enjoy the process of creating a thematically coherent series with colour and abstraction as the central concepts. The only stipulation that Frame made was that the images should be colourful, and there should be an environmental, spatial feel to the images, with architectural depth.

Having worked often together before, they took the initial proposal as a framework but built on it as the work progressed.

One of the most enjoyable parts of this project was the discovery of new ideas to try, as they arose from the initial concepts. It wasn’t all chin-stroking….there was a lot of laughter along the way, as these behind the scenes photos show – enjoy!

 

Nº 1 of 4: Doubt.

This was inspired by the idea of image as deceptions – thinking about the current geopolitical situation, fake news, the difficulty of knowing what is actually real.

“For the cover of this issue, we created a spatial experience that is all in the mind. The world seems to have flipped on its head, and nothing is as it seems. A tunnel that extends off into the distance is, on close examination, made out of a modular toolkit of materials”  — Thomas Brown and  Andrew Stellitano 

‘Using wood, paper, watercolour, acrylic, glass, organic materials and glycerine, …[they] built a multilayered world that hovers between fantasy and reality. Aptly titled Doubt, it’s their first cover in a series of four’

—  Frame Magazine

Nº 2 of 4: Ephemeral.

Exploring the idea of temporality and events such as fashion shows that are hugely involved but fleeting. Flashes in eight different colours captured blocks falling around the static forms.

“Inspired by the speed at which the world is changing, we wanted to create a sculpture that is more than the sum of its parts and that can be captured only as a photograph. With our camera, we compress time.” — Thomas Brown and  Andrew Stellitano 

 

“Using stroboscopic lighting in combination with long time exposures the photographer captured moving elements around a static object, creating a feeling of impermanence.” —  Frame Magazine

Nº 3 of 4: Environment.

Here, the duo considered the enviroment in conjunction with illusion and image-making. It’s full of opposites – bringing the outside inside, gravity defying rocks, objectifying the natural and slicing the outside into contained bars in the background.

“We were inspired by a Diane Arbus photograph taken behind the scenes at Disneyland. The image shows huge boulders on wheels against the vast Californian landscape – an artificial backdrop at second sight. It’s a spellbinding scene that puts our expectation of reality into flux. ” — Thomas Brown and  Andrew Stellitano 

 

 

“An outdoor environment that doesn’t play by the normal rules of physics. Rocks become easily transportable objects, and panels function as portals to an alternate reality” —  Frame Magazine

 

Nº 4 of 4: Food.

For the final image, they chose the theme of food. Though it’s ubiquitous, it’s not often an environmental element. The can is revolutionary – its invention changed our relationship to food completely. Its reminiscent of a bitmap, modular, reactive with its simple silver surface which both renders it invisible and responds to the environment around it with reflection and distortion. The shallow water below joins the elements by rising to the right height to make the cans appear to unite, and the projection of Kyoto adds yet another layer of texture and colour.

Shallow water was just below to join elements

“Photography can be a wasteful business, but the contents of all the cans on this issue’s cover were either donated to food banks or turned into amazing corn bread, corn curry and corn fritters. We never want to eat corn again”

— Thomas Brown and  Andrew Stellitano 

“To round off their series of four covers, designed to explore materiality and space [they] … chose food packaging as their medium. Stacked to form primary shapes, the tins create an intriguing landscape.” —  Frame Magazine

Client: Frame Magazine
Photographer: Thomas Brown
Art Direction: Studio&
Set Designer: Stellitano Studio
Post Artist: Aljaz Bezjak / Recom Farmhouse London
Photographer Agent: Webber Represents

 You can also see the final images without the magazine type on our website and on Behance

Recom Farmhouse is on InstagramFacebookVimeo and Twitter!
More work at recomfarmhouse.com.

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Client: Mercedes Benz Photographer: Tomek Olszowski Post Artists: Aljaž Bezjak  , Maria Luisa Calosso, Ulf Cantignon

Mercedes with Tomek Olszowski and Bartek Hlawka – Behind the Scenes

We loved working with Tomek Olszowski and Bartek Hlawka on this project in set in Croatia, for Mercedes-Benz’s #MBvideocar campaign – the raw power of the car as it roars through the otherworldly setting of a remote island makes for a dynamite short film.


Thanks to Tomek for this detailed look behind the scenes of an extraordinary piece of work!

“The idea.
The idea was simple – to create the feel of another world. No trees, no natural green landscapes…we wanted volcanic black sand or rocks, some raw, unearthly and hostile place to be a setting for an insanely extravagant car.

We found the perfect location in a high mountain pass between France and Italy, and sent our concepts to Mercedes, who loved the idea and gave us the green light to use one of their their monster-engined new models – the AMG GT S

However, by this time, our Alpine location was under several unexpected metres of snow….We needed plan B! So we fired up Google Earth and began to explore…

That’s how we found Pag and Rab – two islands in Croatia with spectacular roads to their ferry harbours. They made the perfect choice for our vision: the harbour has lots of free asphalt space, there’s sea water to keep the ground wet, and the traffic is limited because of the ferry schedule.

Travelling.
So I jumped on a plane from Cracow to Stuttgart, picked up the Mercedes AMG GT S model and drove it to Croatia. By the way, the car is awesome – not only a great powerful toy to play with, but also enough comfortable to travel. Very nice experience.

As the November weather was very unpredictable we were worried if we would get any sun in Croatia. The forecast looked strange – on Pag we had a window with great weather – sunny and  18°, but 20 km away on continental Croatia it was snowing and 5°C .

And actually, that was it exactly how it was! I was driving on a Croatian highway at 3 C degrees, in heavy snow, feeling pretty depressed. And right after emerging from the 6 km long Sveti Rok tunnel…the winter was gone. I had full sun and temperature jumped from 3°C to 16°C! How is that even possible? The answer is simple: very strong wind blowing from the sea – and that wind was to cause us problems.

Stills shoot.
Studio Tecza Production drove from Warsaw to Pag Island in our tech car with all the necessary equipment including cameras, tripods, rigs, lights and grip.

Mercedes with Tomek Olzowski - behind the scenes

We had a Nikon D800 camera to shoot handheld surrounding shots, plus a PhaseOne XF 100mpx tethered to a computer station. We wanted to shot many rigshots, as I just received my custom built carbon fibre 8m long pole back in Poland.

Mercedes with Tomek Olzowski - behind the scenes

The first day, we were tech scouting the harbour on Pag, preparing the car and planning our schedule according to the sun position.

Mercedes with Tomek Olzowski - behind the scenes

Next morning in the harbour, we started the shoot early, pumping sea water to make the ground wet. The light was so beautiful that when I saw first shots in CaptureOne I just instantly felt in love. I had wanted to keep a natural feel, and there was literally nothing I could improve.

Mercedes with Tomek Olzowski - behind the scenes

We had lights, flags and other equipment but none of it was needed in these conditions.

Mercedes with Tomek Olzowski - behind the scenes

Mercedes with Tomek Olzowski - behind the scenes

We had planned to set up some rigshots on the road as the sun rose higher. Unfortunately, the  aforementioned strong wind complicated things. We managed to get only one proper rigshot as the wind was so variable, and when it was blowing we had to wait.

Stills Shoot 2 

Next day, we started by shooting the rocky parts.

Mercedes with Tomek Olzowski - Rocks - behind the scenes

We had scouted some nice spots where the car would look unexpected and strange, but were still accessible.

Mercedes with Tomek Olzowski - Rocks - behind the scenesThe wind was so strong we couldn’t even hold the lighting flags, but I was OK with that – the surroundings were beautiful and the natural shots looked still amazing.

Mercedes with Tomek Olzowski - Rocks - behind the scenes

We did some panning, and wide landscape shots with the car small in frame as well.

Mercedes with Tomek Olzowski - Rocks - behind the scenes

Fortunately the wind started to weaken in the afternoon, so we had some time to mount the rig and take another shot.

Mercedes with Tomek Olzowski - Rocks - behind the scenes

 

The raw material felt really great. I was proud of my rig gear, it was the first serious test for this equipment.

Mercedes with Tomek Olzowski - Rocks - behind the scenes

I loved the images produced by the new PhaseOne model, and I wanted the colour to be still more unorthodox and unique. I knew the only guys that would understand were Recom Farmhouse!

 

Video shoot.
Director of Photography Bartek Hlawka and his team had arrived on the first day of shooting stills in their oldie but goodie, Subaru Impreza GT 🙂 This car had a real mission, not only to bring the guys and equipment from Warsaw, but also to take a part of the shoot as a pursuit vehicle.  We collaborated closely, discussing everything before each lap up and down the hill.

Mercedes with Tomek Olzowski - Video - behind the scenes

Photo production showed that the road was almost like a movie set from a zombie apocalypse movie. We saw maybe 3 cars every two hours and it became clear that it would be a lot of fun having a road for ourselves.

We started recce from a drone to get to know all the bends and their surroundings. The weather was windy, so it wasn’t an easy task. After doing almost 100km over a 5km section of the road, we knew every centimeter of it.

Mercedes with Tomek Olzowski - Video - behind the scenes

Finally we chose the harbour as our starting point for all the shots and also as a location for the final shot.

Mercedes with Tomek Olzowski - Video - behind the scenes

Our trusted Subaru was very brave on the preproduction day, but the real stuff was to come.

Mercedes with Tomek Olzowski - Video - behind the scenesWe planned two shooting days for images, and one for audio recording. Next day we arrived at the first location at 5 am and the view was breathtaking. We already knew that we have something special in our hands. After only a few kilometres it became clear that if we wanted to show speed on the screen the only was it to drive… fast.

Mercedes with Tomek Olzowski - Video - behind the scenes

We drove 700km in total on the spectacular 5km course during  two days of pure pleasure!  Combined with hard work and a lot of a high-speed driving, it was a filmmaker’s dream come true. The weather was capricious but it gave us an opportunity to shoot in different conditions.

Mercedes with Tomek Olzowski - Video - behind the scenes

Most of the shots were made on a gimbal attached to a Ditogear Vibrafreek stabilizing arm. We chose a Sony camera to have low light capabilities and combined it with vintage Japanese lenses from the 70s. It gave us a nice analogue feel with a lot of information in the image to do the grading.

Mercedes with Tomek Olzowski - Video - behind the scenes

After intense two days, we were ready for audio recording. Sound design was always meant to be a huge part of the finished video. We mounted microphones on the exhaust and in the interior, and recorded flybys to have as many options as possible.

Mercedes with Tomek Olzowski - Video - behind the scenes

With the shooting complete, we moved onto the editing, sound design and colour grading.

Bartek Hlawka edited a first cut and composer Michal “Lieke” wrote a powerful and atmospheric piece of music for it,  which inspired the further editing that would tell the story in an interesting way.

Starting with abstract shots of an almost unrecognizable silhouette of the car before dawn, and gradually transitioning to a bright day, we combined all the shots from different weather conditions into a coherent sequence.  Then the plan was to overwhelm the viewer with dynamic and dense editing of images and sounds to the point where we felt we had to stop and breathe a little bit…and finally reveal the car and all its magnificently curvilinear design for a few final seconds on the screen.

Lieke completed the atmospheric music and sound design, with the sound of the engine as an integral part of the story. 

The colour grading by Christoph at Recom Farmhouse was the final touch, enhancing the feeling of being out of this world and bringing the shots together as a coherent whole. The challenge was to harmonise footage shot in with different lenses, lighting situations, and wildly varying weather conditions. Fine-tuned and polished with painstaking care, the united piece flows flawlessly as a story of a perfect day’s driving from dawn till dusk.”

Client: Mercedes Benz Photographer: Tomek Olszowski Post Artists: Aljaž Bezjak  , Maria Luisa Calosso, Ulf Cantignon

Client: Mercedes Benz

Stills:
Photographer: Tomek Olszowski
Production: Piotr Stefanski – Studio Tecza
Post Artist: Aljaž Bezjak, Maria Luisa Calosso, Ulf Cantignon / Recom Farmhouse
Assistant: Adam Gocel

Film:
Direction: Tomek Olszowski
Director of Photography: Bartek Hlawka
Colour Grading: Christoph Bolten / Recom Farmhouse
Music: Michal Przybylski “Lieke”
Chase Car: Karol Szymanski
Production: Piotr Stefanski – Studio Tecza
Assistants: Adam Bonarski, Adam Gocel

 

 

Making Of “Jaguar” – painting sunshine with Marc Trautmann

How to bring the sunshine when the weather just will not co-operate?  This is how we do it:

Marc Trautmann took the new compact crossover E-Pace on a week long shoot to the streets of London for its latest campaign. The brief called for a sunny, late afternoon atmosphere, but the weather refused to cooperate. This didn’t stop our post artist Pepê Alram from using his mad sunshine painting skills, and together the team transformed a gloomy day into a pleasant, bustling afternoon in the city.

See the series on our site here.

Client: Jaguar Land Rover
Agency: Spark 44
Photographer: Marc Trautmann
Creative Director: Nick Hearne
Art Director: Samuel Hennessy
Post Artists: Pepê Alram, Aljaž Bezjak / Recom Farmhouse
Photographer’s Agent: Patrick Casey

Photographer: Clemens Ascher CGI Artists: Kristian Turner, Anna Toropova Post Artists: Pepe Alram, Aljaz Bezjak Stylist: Alice Whiting Make-up: Amy Conley Hair: Brooke Neilson

Making “Of Rainbows And Other Monuments” with Clemens Ascher

Clemens Ascher dreamt up “this surrealistic and graphic world featuring mysterious monuments, the legendary Ferrari Rainbow and its furious drivers” – a minimalistic and metaphysical series in three subtly muted primary colours.

The ultra-distinctive stylings of Bertone cars are epitomised by the angular Ferrari Rainbow. This astonishing wedge-shaped concept car from 1976 never went into production and the prototype remains concealed in Bertone’s private collection.

Photos by Rainer Schlegelmilch and story on this largely forgotten legend here:
https://www.classicdriver.com/en/article/cars/classic-concepts-1976-ferrari-rainbow

Through CGI we set out to bring it into a uniquely imagined world. Clemens began by sketching  a deceptively simple series of shapes, exploring balance, colour and volume.

In the Recom Farmhouse London studio, we took Clemens’ initial sketches and began to work with them in CGI, turning the blocked volumes into architectural elements and experimenting with the placement of the car.

Gathering references for the concrete and asphalt. We spent time observing how the materials age, plants, water, sand and other natural forces work on the angular forms of buildings.

.Collaboratively, we created the monuments, making the abstract shapes work intriguingly but believably together. And we incorporated some pre-shot elements from Clemens – for instance, skies and figures.

Working closely at every stage with the photographer, we created the perfect setting and mood for this mysterious supercar. See how the yellow image was built up in this video:

View the rest of the series here

Photographer: Clemens Ascher
Stylist: Alice Whiting
Model: Jacopo Ugolini
Make-up Artist: Amy Conley
Hair Stylist: Brooke Neilson and Craig McAtear

CGI Artists: Kristian Turner, Anna Toporova / Recom Farmhouse
Retouching: Aljaz Bezyak, Pêpe Alram / Recom Farmhouse

Mercedes Benz with Nadav Kander

On Location: Mercedes E-Class with Nadav Kander

The Mercedes E-Class with Nadav Kander for Antoni  – a fascinating project creating an extraordinary car campaign. Strong lines, clear colours and striking textures combine with abstract architecture, surreal volcanic landscapes and of course the sleek refined lines of the flagship convertible.

The concepts contained angular modern architectural elements, contrasting beautifully with rough organic texture of the volcanic rock. Initially the idea was to have a modular set built that could be moved around the platform. However, this had a number of logistical and timing difficulties and so our Berlin team offered to create the elements in CGI instead. We were able to work directly with the art director in the studio to experiment with the utmost flexibility. In this way, we could perfect the shape and angles to match the layouts perfectly before the shoot began, whilst adhering to Nadav Kander’s input of keeping everything as simple as possible.

Testing the layouts and trialling different options:

Scene overview in CGI

 

With the angles confirmed, the shoot began.

Fresh from his fascinating portrait of Donald Trump for Time Magazine’s Person of the Year cover, the Nadav Kander flew to Lanzarote to shoot backplates and HDR spheres.

Scouting for the perfect locations for HDR spheres in the volcanic island landscapes:

shooting an example HDR Sphere from Lanzarote

After Lanzarote, we took more backplates at this spectacular location on the Spanish coast. This was the view from the infinity pool – if you squint, you can just see Africa.

The crew assemble…

Only the topmost graduates of The Handsome Boy Modelling School can throw a towel off and jump in the pool with such verve and élan…

Perfect dive!

perfect dive

Our own modelling efforts are less professional.

Still, everyone looks better with a giant yellow head. You can just see the base of the cherrypicker beside the pool, to take the shot from a direct birds-eye view.

High up above in the cherrypicker

Up in the sky for the perfect angle

 

The Recom poolside cabana is fully equipped! Processing and checking everything will fit together perfectly.

As the car was top secret at the time,  it couldn’t be photographed on location, and was shot at a secret platform on a closed set with high security.  We lived for a few days in a gilded cage, not leaving the hotel with its three shooting platforms.

This was our work view for the week! We have to confess we much preferred the pool….

Super Secret Location

Once the car and backplates were safely captured, we began work on putting together the images. We set the car seamlessly in the volcanic landscapes, and refined the textures and shapes of the CGI architecture.

The results form a uniquely stylish car campaign – Check out the rest of this elegant series on our site.

Mercedes with Nadav Kander

Credits:

Client: Mercedes
Agency: Antoni
Photographer: Nadav Kander
Creative Director: Tillmann Gossner
Art Director: Patricia Scheder
Art Buyer: Valerie Opitz
Production: Seaquist
Representation: Olivia Gideon Thompson at We Folk
CGI Artists: Sebastian Schierwater / Recom Berlin
Post Artists: Jonathan Clarke, Jonas Disch, Stephanie O’Connor, Jonas Braukmann / Recom Berlin

Recom Fearhouse 1

Halloween: Behind the Scenes of Recom Fearhouse

Inspired by the 80s horror movies we love, and particularly by The Evil Dead, we decided it was time for us to star in our own Night of Terror. Of course we’ll need the right vintage of car, complete with wood-effect side panels.

Image one: The Axeman
Join us as we willingly enter our own world of fear in the Making-of video!

Now we’ll drive together from our small-town American home to a cabin in the woods…what could possibly go wrong?

Image 2: The Cabin
We built our movie-inspired sets in CGI using Maya. We were striving for a cinematic feel to the scene, so the environment is all-important – it becomes a character in the story that we’re telling.

Recom Fearhouse - Cabin CGI 1

With the layout of the shot decided, we added textures, and began work on the lighting.

Recom Fearhouse - Cabin CGI 4

For lighting direction we found a lot of inspiration from the photographer Gregory Crewdson. The exquisite lighting of his elaborately staged photographs, many of them taken at night, create a mood that connects the viewer to the story he is trying to tell.

We lit and rendered the scene in Vray and rendered volumetric fog for the desired atmospheric effect.

Recom Fearhouse - Cabin CGI 6

With final adjustments in Photoshop, the scene is set.

Recom Fearhouse: Cabin in the woods

What will happen to us here? Will we stay together, sensibly turning our finely tuned monitors into security cameras, and using our Wacom styluses to defend ourselves? Or will we inevitably become separated in the forest? …Stay tuned….

Aaaand….Credits:

Recom Fearhouse Credits

Hublot Lang Lang finished scene

Hublot with Sandro Baebler

Swiss luxury watch brand Hublot assigned Sandro Baebler to shoot a portrait of one of their ambassadors, Chinese superstar pianist Lang Lang.

Sandro’s portrait session had unforgettable musical accompaniment, which can also be seen on his Facebook page here.

After his work with the musician in a studio the photographer asked us to add a specific Manhattan skyline view as a background.

Sandro suggested the perfect place – a rooftop bar with spectacular views. Our New York team organised the permit and set out to shoot the night time scene. As the location did not allow the use of tripods we had to shoot at a high ISO setting, but by stitching together many exposures we were able to make a handheld ultra high resolution panorama.

The initial stitched panorama:

Hublot Lang Lang source panorama

Our studio in London created the piano, room elements and flooring in CGI and merged them skilfully and seamlessly with the panorama and the portrait to create an atmospheric night-time cityscape.

See how the image was built up in the Making-Of video here:

The final campaign image with added product photography, as used on billboards and in magazines worldwide.

Hublot Lang Lang advert

See the final result on our site here.

Credits:
Client: Hublot
Photographer: Sandro Baebler

CGI Artist: Adam Jones / Recom Farmhouse
Post Artist: Maria Luisa Calosso / Recom Farmhouse

Recom Farmhouse is on InstagramFacebook and Twitter!

More work at recomfarmhouse.com

Victimhood with Jonas Lord

It’s always one of our favourite experiences when someone turns up out of the blue with a really extraordinary project for us to work on – makes our mouse hands itch to start!  – and this series, inspired by Dutch and Flemish paintings, was a truly inspiring collaboration.

Jonas Lord explores the culture of victimhood in various metaphorical visuals with staged surreal scenarios. Post Artists Pepê Alram and Maria Calosso at our London studio helped Jonas with the series – this was a great combination, with the team working very smoothly together in a real synchrony of vision and ideas.

Jonas describes the series in his artist statement below:

“The series begins with an image of baby tigers – the symbol of the east – on a chopping board about to be consumed by rapid westernisation”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

“It then speeds up with an image of a woman’s body devoured by wolves on a dinner table speaking about consumerist scrutiny of the female form in our culture.”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

“In one of the photos, a tied up woman is calmly staring at the camera–she’s chosen to be in the position of an objectified woman. It’s not to victim blame but to comment on how society grooms certain people to consciously take part in their own victimisation.

We desperately snap Instagram pictures of ourselves from the best angles in hopes to be admired which ties us up to the desperate daily dose of admiration.

In this photo, the men are also reduced to faceless stereotypes who turn into animals as they step on the chess board.”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

See how this image came together from the elements of its composition in this quick “Making of” video:

 

“We desperately try to adhere to whatever beauty standards are on trend,  which I explored in the pic with two teenage girls awkwardly posing while shaving their body hair. I juxtaposed them with sheep in the foreground the inspiration for which came from a feminist protest in 1969 where protesters dressed up a sheep as Miss America.”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

Do retouchers dream of electric sheep? How we did it…

 

“Through these visual metaphors I was looking for ways to explore the manifold nature of victimhood. Do we choose to be victims? Are we groomed to be victims?”

Photographer: Jonas Lord Post Artist: Pepe Alram, Maria Luisa Calosso

We’re delighted that Jonas Lord approached us with his fascinating series and we’re stoked to work with this amazing new talent.

Credits:

Photographer: Jonas Lord
Post Artists: Pepê Alram, Maria Luisa Calosso, Kate Brown / Recom Farmhouse

Victimhood on recomfarmhouse.com

Photographer: Nick Meek CGI Artists: Kristian Turner Post Artist: Maria Luisa Calosso

Tokyo Maserati Bora with Nick Meek

Our friend Nick Meek approached our London team with this evocative night shot from Tokyo.

Tokyo Night Garage - Nick Meek

He took it a while ago and always loved it, but kept feeling it needed something extra. He began to wonder what it would look like if the rolling gate was opened  – just enough to reveal something special.

Researching vintage cars, he found an unusual and elegant 1970s supercar with a plum paint and golden trim to the scene, and asked us if we could add it to the scene.

Excited about this extraordinary request we reached into our magic bag of CGI tricks, lifted the  door and settled on parking this sweet Maserati Bora inside the garage. See the process in the video here:

After a successful collaboration process, we’re all happy with the atmospheric result.

Photographer: Nick Meek CGI Artists: Kristian Turner Post Artist: Maria Luisa Calosso

 

Red Car, Red Room

We were so happy with how the Maserati turned out that we wanted to work with it some more. A CGI group challenge, themed on “Red Car, Red Room” was the perfect place to take the car out of the garage and reveal it in all its glory. Take a closer look at the exotic and gorgeous Maserati Bora in detail here.

Maserati Bora CGI

Crop detail of the gold trim:

Maserati Bora CGI (crop)

 

Software:
Autodesk Maya
Chaos Group V-Ray
Adobe Photoshop

Credits: Tokyo Garage
Photographer: Nick Meek
CGI Artist: Kristian Turner / Recom Farmhouse
Post Artist: Maria Luisa Calosso, Kate Brown / Recom Farmhouse

Credits: Red Car Red Room
CGI Artist: Kristian Turner / Recom Farmhouse
Post Artist: Pêpe Alram / Recom Farmhouse

100% – Porsche Panamera

We relished the challenge of creating this CGI Porsche Panamera in the rain for a campaign from Kemper Kommmunikation with photographer Erik Chmil.

Here’s a look into how we made it. There’s a selection of 100% crops to zoom in on the details, and a video where you can feast your eyes on the perfectly rendered raindrops on the CGI Porsche.

We used Autodesk VRED to make the car. This execution, with its intricate raindrops, was particularly interesting. The finished image (above) is packed with finely observed details.

As always, the CGI process is grounded in observations of reality. CGI artist Ivo Stanev spent time studying the interaction between the raindrops and the surface of the car. The water acts like hundreds of tiny lenses and we found the best way to light them was to use high resolution HDRI spheres.

crop4_lights

Due to their hemisphere shape, formed as the round drops hit a flat surface, the raindrops catch light from the many sources in a night scene like this- street lamps, headlights, windows and so on.  This is what makes them sparkle.

crop2_lights

Mapping techniques:
To do this, we used high-resolution rain textures with displacement mapping. However, because we wanted to be flexible it was important to react quickly to changes, so we used both triplanar and UV mapping (the process of projecting a 2D image to a 3D model’s surface for texture mapping )

Working with triplanar mapping gives us flexibility because we can easily change the form of the raindrops,  especially as the CGI modelled Porsche has High Density Geometry. A good example is the windshield, where UV mapping allowed is to model windscreen wipers with a specific movement. For the rest of the car we used triplanar mapping for flexibility.

It was important for us to show the effect of the wind, changing the shape of the raindrops as they move along the surface of the car’s body.

crop1_roof

Also some elements are not as simple to add as you might imagine! We wanted moving, blurred windscreen wipers of course…so we carefully painted where and how the raindrops moved, depending on the motion of the windscreen wipers.

crop1_screen

The rendering took a lot of time as well – we used full Global Illumination with a lot of samples…and of course only one HDRI sphere wasn’t enough, so we had to use two or three of them.

We are really pleased with the end result – the painstaking work paid off beautifully.

16-09_2015_porsche-aviator_mot33b_07a_korn

Fly though the details in our video here…

Client: Porsche
Agency: Kemper Kommmunikation
Photographer: Erik Chmil
Creative Director: Nadine Kubis
Post-Artist: Thomas Fritz / Recom Stuttgart
CGI Artist: Eugen Albrandt / Recom Stuttgart
CGI Artist: Ivo Stanev / Recom Stuttgart