Renault site specific campaign for Düsseldorf Airport

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For this site-specific project we were asked by creative director Felipe Nunes Franco to visualise a Renault car breaking through the glass facade of Düsseldorf airport.

Excited by the idea of producing an artwork for a site specific project, a member of our Stuttgart team drove to Düsseldorf for a day to take reference pictures of the actual facade together with the exact measurements of the glass panels. In fact we had to accurately reproduce those dimensions in CG so that the billboard could exactly substitute and replicate the covered area with the car breaking through it.

 

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In our studio in London, our CGI director Kristian Turner started to work on the geometry of the architecture and the car. In order to make the glass shattering into pieces, he found it easier to actually simulate a car crashing against a glass panel. Pepe, our senior retoucher overlaid the cracked glass and flying shards into the final composition.

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… and here is the final campaign!

RECOM FARMHOUSE for Renault
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CREDITS:

Client: Renault
Agency: Publicis Pixel Park
Creative Director: Felipe Nunes Franco
CGI Director: Kristian Turner at Recom Farmhouse
CGI Artist: Kristian Turner at Recom Farmhouse
Post Artist:
 Pepe Alram at Recom Farmhouse

Making of : Porsche Cayman by Thomas Strogalski

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When we work on automotive images, we are usually asked to render cars into a photographic environment, but with the new Porsche Cayman GT4 it was exactly the opposite: Thomas Strogalski photographed a real car while the location was virtually created by our talented artists in Stuttgart.

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Strogalski beautifully shot the car for plenty of different angles and our team, captained by CGI director Thorsten Jasper Weese then designed and modelled the architecture of an underground parking lot to accommodate the cars. We also matched the photographic car to a CGI model in order to render the reflections of the surrounding location onto the shiny yellow varnish. Throughout the project it has been a very close collaboration between Thomas, art director Tim Buchmüller, creative director Norman Henke and us.

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Below few more images of the Cayman GT4.

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CREDITS:

Client: Porsche
Agency: Kemper Kommmunikation GmbH
Art Director: Tim Buchmüller
Creative Director: Norman Henkel
Photography: Thomas Strogalski
CGI Director: Thorsten Jasper Weese
Post Artists: Nele Ebner, Thomas Fritz, Tobias Scheuerer at Recom
CGI Artist: Ina Bostelmann at Recom

Making of : Nissan All Mode

Nissan_PATHFINDER by Recom Farmhouse

The Nissan All-Mode campaign has been a great opportunity for us to test our creativity in using a variety of source material. TBWA’s brief was to place each of the Nissan 4×4 vehicles in a location where the tracks of the car would mimic an element of the surrounding landscape.
We constantly had to vary the approach depending on the availability of images, so each final image became a different combination of CGI landscapes, landscapes we photographed, CGI cars and stock imagery. Below is a making-of to show how the Nissan Pathfinder has been assembled together from beginning to end.

 

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See the campaign on our site here

CREDITS:

Client: Nissan
Agency: TBWA G1
Associate Creative Director: Fabian Braun
Art Director: Matthieu Darrasse
CGI Director: Kristian Turner at Recom Farmhouse
CGI Artist: Kristian Turner, Richard Jenkinson at Recom Farmhouse
Post Artist: Pepe Alram, Kate Brown at Recom Farmhouse

Making of : Ford Explorer

Shot by photographer David Westphal, this production of images is another fine example of how realistic CG images can look! Our New York team traveled with David to the amazing forests, parks and beaches near Portland, Oregon. Our team provided both on-set retouching and pre-visualisation to allow everyone to see the car in situ and decide on the angles.

We are so pleased with the outcome of this series of images that we would like to show both the making of, as well as some details of the images zoomed in at 100%.

MAKING OF: FORD EXPLORER

UNRETOUCHED BACKPLATE vs FINAL IMAGE:

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UNRETOUCHED BACKPLATE vs FINAL IMAGE:

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UNRETOUCHED BACKPLATE vs FINAL IMAGE:

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IMAGE ZOOMED IN AT 100% (click on the image to enlarge)

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IMAGE ZOOMED IN AT 100%

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IMAGE ZOOMED IN AT 100% (click on the image to enlarge)

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CREDITS:

Agency: Team Detroit
Art Director: Andrew Smith
Photographer: David Westphal
CGI/POST: Recom Farmhouse NYC Team

Making of : VW ALLTRACK

A few months ago two members of our team, Kate and Dave, flew to Cortina D’Ampezzo, Italy to work on the new VW Golf Alltrack brochure and advertising campaign shot by photographer Marc Trautmann. They were on set to speed-up the post-production process providing both on-set retouching and pre-visualisation.

Marc Trautmann at work in Cortina D’Ampezzo, Italy.

Whilst Marc was shooting the landscapes, Dave was doing the on set pre-visualisation of the car to allow everyone to see it in situ and decide on the angles. In the meantime Kate was working closely with art director Camille Lafourcade on low resolution comps of the images as the backgrounds were made of multiple photographic elements. We also shot HDR spheres on location in order to recreate identical lighting for the CGI car.

By the time the shoot was finished, our London studio had already received low resolution composites of the backgrounds and final pre-vis of each car angle. The next stages were to light and render and composite the cars, fine tune the images in high resolution and to create a colour mood. For the final tweaks our team were joined by the photographer, the client and the agency in London to sign off the images.

Above: Making-of of VW Golf All Track

CREDITS:

Client: Volkswagen
Agency: DDB Berlin
Art Director: Camille Lafourcade, Christoph Stender
Photographer: Marc Trautmann
CGI Director: Kristian Turner
CGI Artist: Kristian Turner
Post Artist: Kate Brown, Riikka Eiro, Andrea Tosello

Making of : Recom / Schnabel / Evers

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We always try to squeeze in personal projects between one commission and the next. When doing them we love to collaborate, especially with photographers! So when Thorsten at Recom thought to build some stunning CG architecture with a CG car, he contacted photographer and mountain lover Michael Schnabel together with architect Fabian Evers. Excited by the idea, they began to look for a spectacular location in the mountains where it would be possible to virtually build the imaginary home of a car obsessed art collector. After viewing and scanning the mountainous landscape via satellite imagery, they travelled to the San Bernardino Pass in the Swiss Alps, located only a few hours away from our Stuttgart studio.

In the planning phase they first looked at a topographic model of a 20 square kilometer part of the pass to plan and start building up the architecture (see screenshot below). In the meantime architect Fabian started producing some elevation plans and drawings for the building.

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Topography of the San Bernardino pass.

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Elevation Plans made by architect Fabian Evers.

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Positioning the architecture in relation to the topography of the pass.

Thorsten, Michael, Fabian and few other members of the crew went to the San Bernardino Pass and spent 3 days there for the shoot. CG artist Johann also took with them the CAD data of the house-model and they started to scout for the precise place where it should be built. They even sent up an octocopter to capture aerial back plates and then when the locations were decided, Thorsten shot HDR Spheres to recreate identical lighting for the 3D model of the architecture and cars.

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Michael (on the left) with the crew location scouting.

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Michael with previs of the car and architecture.

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Sending up the octocopter for bird-eye views.

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Thorsten Jasper Weese shooting HDR spheres.

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Our well-travelled 3D calibration cube used to match the perspective of the 3D scene with the photographic back-plate.

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Discussing shots on location.

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Michael Schnabel and assistant during final shoot session.

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A selection of viewpoints made by our CG artists before deciding the final camera angle and composition.

 

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For the interior shots, all furniture and props were modelled by the CG Artists or brought in from the 3D database. Stylist Petra Langemeyer also helped our guys to choose some beautiful design objects. It all looks so real!

CREDITS:

Photographer: Michael Schnabel
CGI Director: Thorsten Jasper Weese
CGI Artist: Johann Oswald
Post Artists: Fabian Stehle, Jonas Braukmann. Jonas Disch, Thorsten Jasper Weese.
Virtual Architect: Fabian Evers
Octocoper-Support: Etienne Fuchs
Styling: Petra Langemeyer

Making of : NISSAN PULSAR

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Our first project working with the great Rick Guest was a complex one, promoting the release of the brand new Nissan Pulsar. With a brief containing a multitude of elements and inspirations ranging from a cloud of dust to an electromagnetic iris, we needed to create an event to symbolise the birth of the Pulsar.

As Rick only had a very small time window to shoot the car in Madrid, we did an angle-finding session in CGI with him beforehand. As a result the car angle was client-approved by the time he got to the studio, saving some precious time. He also shot lots of cloud elements in a different photographic studio in London.

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Once we had all the elements to work with, our retouchers started to assemble the background for the car, piecing together multiple images to create the explosion.

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The Iris component of the background needed to feel dynamic in order to integrate with the explosive elements shot by Rick. To achieve this our CGI team researched and tested different techniques ahead of the shoot to find the most suitable for the job. It made sense to treat this element not as a still life, but as the frame of a video.

The following clips show some of the many particle simulations used to create the Iris as well as additional atmospheric effects for the shot.

Below is how some of the final Iris elements looked before being composited into the shot

 

Aside from the iris and the light burst, the other CGI element was the reflection of the environment into the car. The camera and car already existed in the digital scene making it relatively straight forward to line up the reflections which were then composited onto the photographic car by the retouchers. See the reflection in the screenshot below:

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Hard work but really well done guys!

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CREDITS:

Client: Nissan
Agency: TBWA G1
Art Director: Carina Wachsmann
Creative Director: Nick Cooper
Photographer: Rick Guest
CGI Director: Kristian Turner
CGI Artist: Kristian Turner
Post Artist: Pepe Alram, Kate Brown

Making of : Ford Mustang by Uli Heckmann

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This is one of many images of the Ford Mustang we have produced, rendered and retouched in our New York and London studios, photography by Uli Heckmann (you can find more images here).

We get asked a lot about our workflow and how we work together with our clients to make sure they get the results they want. We work very closely with photographers, making sure they are happy with the image before any presentations. Every client is different of course and there is no one-size-fits-all solution, so having our artists understand what the client wants before starting is fundamental. For this we try to involve them as much as possible in the direct communication with the client from the beginning, especially on projects where a creative dialogue is essential.

Another key point is each of our studios having an internal creative director. Not only does this ensure consistency amongst all images in a series, especially when a job is handled by studios in different locations, but also helps maintaining a high quality standard. Before an image leaves our studio to go out to the agency, it needs to get the internal CD approval.

Our Artists also discuss their work amongst each other, making each image go through a number of internal revisions before a round is delivered. As a result the first round usually looks solid, which we believe is essential to great end-results, because it is very difficult for an art director or photographer to direct an image that is far from where it’s supposed to be.

Below is a gif animation showing the making of the image. Further below is a typical example of the three rounds system from the first stage where we position all the elements and develop the initial look, all the way to the final image.

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CREDITS

Client: Ford USA
Photographer: Uli Heckmann
Agency: Team Detroit
Creative Director: Ryan Breight, Brad Jendza
CGI Artists: Recom Farmhouse Team
Post Artists: Recom Farmhouse Team

Making of : FORD KA

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Shot by the Wade Brothers this funny advertising campaign for the Ford Ka shows a woman who paints everything around her in pink, the colour of her new car.

The photographic duo contacted us because they needed a solution on how to change the colour of the house as they could neither paint it, nor shift the colours in post. In fact by doing this at the retouching stage the final result would have looked fake as all the diffused material on top of the brick work would have remained in place. As a solution we proposed to do a 3D-scan of the entire building to enable us to replace the painted parts of the house with a 3d model, and therefore adding the needed realism.

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