Making of : FORD KA

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Shot by the Wade Brothers this funny advertising campaign for the Ford Ka shows a woman who paints everything around her in pink, the colour of her new car.

The photographic duo contacted us because they needed a solution on how to change the colour of the house as they could neither paint it, nor shift the colours in post. In fact by doing this at the retouching stage the final result would have looked fake as all the diffused material on top of the brick work would have remained in place. As a solution we proposed to do a 3D-scan of the entire building to enable us to replace the painted parts of the house with a 3d model, and therefore adding the needed realism.

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100% : NISSAN QASHQAI

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Here is the Nissan Qashqai advertising campaign commisioned by TBWA Paris. In these full CGI images the car is placed in an imaginary glass city.

Enjoy the details!

 

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Below: New Nissan Qashqai with auto “I can park without touching a thing, including the steering wheel” mode.

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CREDITS:

Client: Nissan
Agency: TBWA G1
Art Director: Cecilia Astengo
Creative Director: Carina Wachsmann, David Chalu, Rudi Anggono.
CGI Director: Kristian Turner @ Recom Farmhouse
CGI Artist: Kristian Turner and Simon Watts @ Recom Farmhouse
Post-Artists: Kate Booker and Riikka Eiro @ Recom Farmhouse

Posted by Alessandra

Making of : INLINGUA

Commissioned by advertising agency Kolle Rebbe, this ad has been made by the Recom team in Stuttgart for InLingua, a language school that offers English courses for German speakers. While this ad will make sense to Germans, it won’t for almost everybody else, so a little explanation might be required: us Germans infamously pronounce the “th” as “z” – but in German the “z”-sound is pronounced with an “s” – hence the “s” is the letter being taken care of in these ads with the punchline “We take care of your th-problem”. Now while jokes are usually not that funny anymore if it takes 5 minutes to explain them, this is still and interesting example of how we composite together photographic and CG elements when making images.

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100% : Nissan Teana

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It has been a long time since we last published something in this category where we show our work in detail. We put a lot of work into making our CG images look real! We add lots of small elements both in CG and in post-production and most of them will never be seen unless you are zoomed in at 100%. Read more

The making of: NISSAN QASHQAI

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Commissioned by advertising agency TBWA Paris, this is the first of a few images made for the launch campaign of the new Nissan Qashqai, which already has been awarded ‘WhatCar?’ car of the year 2014.
The Qashqai is a hugely popular model and this new generation was unveiled about a week before we delivered the visual. Working with such highly anticipated cars was destined to be a little nerve wrecking as the pressure is on, but ultimately a highly enjoyable experience. Our senior retoucher Kate Booker and CGI director Kristian Turner went to Paris twice to present and discuss the project.

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The making of: SHOCK DOCTOR

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Recently a company called Shock Doctor, which specializes in technological sport clothing with hardcore body protection, wanted to substitute part of the human body with some robotic parts for their latest advertising campaign. They decided to commission us with this task. It has been a fun collaboration between our studio in London, where the CGI elements were created and the one in New York, where the final retouching was made.

The most challening (and fun) part was to design a robotic skeleton that is based on human body parts and recognisable as such by only showing small areas at a time.

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