Nearly 1 year ago we posted on Mad Love a personal project which consisted of a series of perspex light-boxes enclosing different types of pure, simple arrangements of raw materials made in CGI. We had a small cluster of clouds, drips of black goo and splashes of paint. This time we enjoyed modeling some mushrooms and a formation of crystals.
Commissioned by advertising agency TBWA Paris, this is the first of a few images made for the launch campaign of the new Nissan Qashqai, which already has been awarded ‘WhatCar?’ car of the year 2014.
The Qashqai is a hugely popular model and this new generation was unveiled about a week before we delivered the visual. Working with such highly anticipated cars was destined to be a little nerve wrecking as the pressure is on, but ultimately a highly enjoyable experience. Our senior retoucher Kate Booker and CGI director Kristian Turner went to Paris twice to present and discuss the project.
Recently a company called Shock Doctor, which specializes in technological sport clothing with hardcore body protection, wanted to substitute part of the human body with some robotic parts for their latest advertising campaign. They decided to commission us with this task. It has been a fun collaboration between our studio in London, where the CGI elements were created and the one in New York, where the final retouching was made.
The most challening (and fun) part was to design a robotic skeleton that is based on human body parts and recognisable as such by only showing small areas at a time.
What better than being catapulted by helicopter into the Alps for photographer Nick Meek who is also an experienced mountaineer and, now as I write this, on a one month expedition in the Himalaya.
Some time ago agency Kolle Rebbe with art director Jörg Dittmann asked us to help with an UHU glue gun advertising campaign. The idea was to represent some iconic souvenir figurines such us a Nutcracker, Cupid, Buddha and Ramses as if they were about to be threatened by the glue gun. The headline for this wonderful project was “Hands Up”. Photographer Bernd Westphal, modelmaker Arndt von Hoff and Jörg started searching for the figurines in all kinds of touristic shops. The problem? They all looked perfect and never had their arms up! Read more
These are only the first three pictures of an ongoing project made in collaboration with automotive and landscape photographer Markus Wendler. We have worked together many times on commercial jobs and we are often on the phone chatting about life and work and it’s one of those relationships that seems to be working on the same wavelength, particularly creatively. So it came natural that we decided to finally collaborate together on something different than advertising; something where we did not have the pressure of showing the cars at particular angles and light, but rather the opposite. Read more
This series of portfolio images originates from a project we did together with artist Tom Price, who asked us to do some liquid simulations for him (part of it can now be viewed as a 15m high sculpture on Gloucester’s Kimbrose Square). We ended up with some really beautiful shapes of liquid matter, which I thought to show in a different context than it was originally thought for. Read more
A very long mirror lens with its shallow depth of field is what makes this image so peculiar and the strong backlight adds the mood to it! Thorsten-Jasper Weese from our Stuttgart studio travelled with Uli Heckmann to Mexico for a web special for the Panamera. Using such a long lens is really unusual in car photography as it flattens out the perspective, but the way Uli used it, it even highlights the unique sinuous curves of this car amidst the chaos of the city traffic. Although the car was entirely created in the computer, the final effect is definitely very natural. Click on it to see it 100%.
Posted by Christoph
Photographer: Uli Heckmann
Art Director: Martin Spies
CGI-Director: Thorsten Jasper Weese
CGI-Artist: Andreas A. Maurer
Post Artists: Jonas Braukmann, Uli Heckmann, Martin Spies
As it’s often impossible to show the amount of work and detailing that goes into an image, by posting the result on our website, I am starting a new section in the blog called 100%. Here we would like to post all those images which can be best appreciated in all their details when enlarged. I thought to post some close-ups of the Ford Mondeo campaign which we realised together with Damien de Blinkk for Ogilvy. This was a couple of years ago, but I am still very fond of looking at some of the qualities that only start to show when zooming in all the way. Read more